1 / 15

Mobile Apps: From Discovery to Monetization

Mobile Apps: From Discovery to Monetization. Eric Sternbach Astex - 2014. Discussion Topics. Mobile First It’s an App World Monetization Options The Discovery Challenge. Smart Phones over take Desktop . (Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop).

rollo
Télécharger la présentation

Mobile Apps: From Discovery to Monetization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile Apps: From Discovery to Monetization Eric Sternbach Astex - 2014

  2. Discussion Topics • Mobile First • It’s an App World • Monetization Options • The Discovery Challenge

  3. Smart Phones over take Desktop (Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop)

  4. It’s an App World

  5. Where We Spend Our Time

  6. Monetization – Advertising and In-App Purchases • 2013 E 2012

  7. MonetizationBanner Ads

  8. Mobile Ads – In AppNative Ads

  9. In App CPMs The Difference - Targeting

  10. Advertising Money behind Time Spent Mobile App Ad Revenue to Exceed PC Display Revenue 2017

  11. In App Purchase Model Subscription Model $1 Per Year Per User In App Purchase Model Estimated $3.40 ARPU

  12. The Challenge: App Discovery 1 Million Apps in the App Stores 20,000 new apps every month

  13. Paid Acquisition – Cost Per Install vs. Average Revenue Per User • Optimize In-App Purchases • Understand the Life Time Value (LTV) by Source • Need capitalization for marketing

  14. Convert Mobile Web Traffic to App Downloads

  15. Summary • It’s an App World • Advertising revenue will continue to grow • In App Purchases dominate monetization • App Discovery will be increasingly challenging • Challenge: ARPU>CPI • Move web traffic to app installs

More Related