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A POWERFUL TOOL FOR EQUIPMENT REMARKETEING

A POWERFUL TOOL FOR EQUIPMENT REMARKETEING. Your Name Here | you@purplewave.com | 000.000.0000. WHO WE ARE. Purple Wave began as a traditional consignment auction company in Manhattan, Kansas. Aaron and Suzy McKee founded and built the business

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A POWERFUL TOOL FOR EQUIPMENT REMARKETEING

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  1. A POWERFUL TOOL FOR EQUIPMENT REMARKETEING Your Name Here | you@purplewave.com| 000.000.0000

  2. WHO WE ARE Purple Wave began as a traditional consignment auction company in Manhattan, Kansas. Aaron and Suzy McKee founded and built the business with hard work, integrity, and creativity; values learned growing up on rural Kansas farms. These core values have served Aaron well since his first public auction in September 2000. For nearly ten years, Purple Wave has grown in its annual sales and its reputation by: * Focusing on providing a trustworthy, traditional, full-service, turn-key auction solution * Building an Internet community of buyers * Investing in proprietary technology and business processes Purple Wave is the largest Internet only, absolute auction firm in the Midwest. The Purple Wave team consists of over 40 professionals who annually assist over 1,000 sellers remarket tens of millions of dollars of construction equipment, agricultural equipment and vehicles. All Purple Wave auctions are held online at www.purplewave.com, and each month over 100,000 potential buyers search the site for assets.

  3. PURPLE WAVE AUCTION EQUIPMENT BIDDERS

  4. PERFORMANCE COUNTS MAY 2010 YEAR TO DATE Number of Auctions 12 66 Potential Bidders 123,807 542,923 (Unique visitors) - Google Analytics Viewers 317,761 1,467,427 (Visits) - Google Analytics Pages Read 6,652,812 27,719,270 (Pages Opened) - Google Analytics Number of Sellers 188 1050 Winning bidders paid a 10% buyer’s fee on all assets

  5. AG EQUIPMENT AUCTIONS Stats & Bidder Demographics w 5 auctions w 593 assets sold w Average 8 bidders/asset w 1,366 bidders from 24 states Canada & Mexico

  6. Large Seller Case Study • Auctions • 171 Assets Sold • 1,180 Bidders From 25 States, Canada & Mexico • $1,426,117

  7. SIMPLE EQUATIONS More Visibility = More Potential Bidders More Potential Bidders = More Competition More Competition = Better Recoveries Comparable overall visibility AND Hundreds of times more concentrated visibility per asset Than Ritchie Bros. or Iron Planet

  8. Current Web Stats

  9. Ag Equipment Auction Results – June. 30, 2010

  10. Custom Marketing For Your Equipment Marketing Campaigns Typically Include: National & Local Publications Radio Direct Mail Web Advertising Auction Calendar syndication

  11. Purple Wave delivers • Full coordination directly with: Corporate Regional Division Retail Store • Turn key picturing, lotting and describing of sale assets • Base of 50,000 existing buyers • Bidder qualification • Remarketing ad campaign planning, creation, placement and funding • Reporting and settlement • Collection and clearing of buyer payments • Notification to release assets after payments have cleared • Full coordination and tracking of title transfer • Issue and case resolution • All current and historic settlements in real time online (structured) • Purchase and transactions back office and front office responsibilities

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