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East Norfolk Tourism Marketing Project

East Norfolk Tourism Marketing Project. Project Brief. Tourism Cluster Audit Marketing Action Plan Development Activities Plan Marketing Toolkit Microsite Lessons learned. Our Approach. Tourism cluster audit Market segmentation Tourism business workshops x 3

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East Norfolk Tourism Marketing Project

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  1. East Norfolk TourismMarketing Project

  2. Project Brief • Tourism Cluster Audit • Marketing Action Plan • Development Activities Plan • Marketing Toolkit • Microsite • Lessons learned

  3. Our Approach • Tourism cluster audit • Market segmentation • Tourism business workshops x 3 • Integrate work packages – total solution • Draw out distinctiveness • Equip destination and businesses to deliver plan

  4. Marketing Action Plan • Focus single-mindedly on four target markets • Consistently use a shared story - messages, images, design • Shift resources from print to digital and PR – cost effective; goes with the trend

  5. Marketing Action Plan • Support businesses – set up PR and Social Media Groups • Enable businesses – Marketing Toolkit plus engagement through NNDC and NNTF

  6. Development Plan • Finding your way around – legibility • Food and drink – make more of it • Events and festivals – develop potential • Accommodation – invest in facilities

  7. Marketing Toolkit • Know your Markets • The Style Guide • The Style Guide Workbook • Social Media • Delivering the Promise Workbook

  8. Next Steps • Launch and roll out toolkit • Deliver MAP and DAP recommendations • Implement East Norfolk itineraries on the www.visitnorthnorfolk.com website

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