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THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS

THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS. Organizations use Porter’s Five Forces Model to determine the relative attractiveness of an industry. THE THREE GENERIC STRATEGIES – CREATING A BUSINESS FOCUS. VALUE CHAINS – TARGETING BUSINESS PROCESSES.

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THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS

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  1. THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS • Organizations use Porter’s Five Forces Model to determine the relative attractiveness of an industry

  2. THE THREE GENERIC STRATEGIES – CREATING A BUSINESS FOCUS

  3. VALUE CHAINS – TARGETING BUSINESS PROCESSES • Graphical Depiction of a Value Chain

  4. Computer System CPU Output Input Control Unit Arithmetic/Logic Unit Storage Devices: Hard Drive Disk Flash Stick RAM TelecommunicationDevices

  5. APPLICATION SOFTWARE • Personal productivity software - used to perform personal tasks such as writing a memo, creating a graph, or creating a slide presentation • Examples: • Microsoft Word • Microsoft Excel • Internet Explorer • Quicken

  6. SYSTEM SOFTWARE • System softwarecontrols how the various technology tools work together along with the application software • Two basic categories: • Operating System • Utility

  7. Relational DatabaseEntities, Entity Classes, and Attributes • Entity – a person, place, thing, transaction, or event about which information is stored • The rows in each table contain the entities • Figure 2.6 on page 63, CUSTOMER includes Dave’s Sub Shop and Pizza Palace entities • Entity class (table) – a collection of similar entities • Figure 2.6 on page 63 includes CUSTOMER, ORDER, ORDER LINE, DISTRIBUTOR, and PRODUCT entity classes

  8. Database Management System Tools

  9. DATA WAREHOUSE FUNDAMENTALS • Data Warehouse Model

  10. Data Mart

  11. Data Warehouse

  12. MULTIDIMENSIONAL ANALYSIS AND DATA MINING Data mining– the process of analyzing data to extract information not offered by the raw data alone • To perform data mining users need data-mining tools • Data-mining tools – use a variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behavior and guide decision making • Prospective in nature (look forward based on unexpected or unique relationships among data) • Include query tools, reporting tools, multidimensional analysis tools, statistical tools, and intelligent agents

  13. Business Intelligence • Business intelligence - is knowledge about your customers, competitors, partners, competitive environment, and internal operations. • Two types of information processing include: • OLTP – the processing of transaction information. • OLAP – manipulation of information to support decision making.

  14. Business Intelligence

  15. The Relational Database Model With Built-In Integrity Constraints Team Work Primary Keys, Foreign Keys, and Integrity Constraints (p. 133) • Integrity constraints – rules that help ensure the quality of the information.

  16. Introduction Systems development life cycle (SDLC) - a structured step-by-step approach for developing information systems.

  17. Entity Relationship Diagram (ERD) Invoices Products M M Each Invoice can have manyproducts associated with it. Each Product may be associated with many invoices.

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