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นางสาวรัตน์วดี อินทะกนก รหัสประจำตัว 4531302043 สำนักวิชา เทคโนโลยีสารสนเทศ สาขา วิทยาการคอมพิวเตอร์. Sarm Suk. Profile.
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นางสาวรัตน์วดี อินทะกนก รหัสประจำตัว 4531302043 สำนักวิชา เทคโนโลยีสารสนเทศ สาขา วิทยาการคอมพิวเตอร์
A location head office Muangthai – phat complex building 1, floor 27 – 29 number 252/35 – 36 Ratchadaphisake road. Houikwang Bangkok 10320 Tel.636 – 2255 – 65 Fax. 693 – 2266 When 1952 Serm Suk Public Co., Ltd. Build from cooperate between family Bulsook, Tantasrethi, Lumsum, and Whang lee
Dating back to the World War II period, after the negotiations with representatives of Pepsi-Cola, New York Police Lieutenant General Prapinitchonkadee, Momrachawong Boonrub Pinitchinkadee, Khunying Udomluck Sriyanont, Mr. Yom Tantasrethi, Mr. Lowtiakchuan Bulsook and Mr. Wong Kulayanakup jointly founded Sermsuk Company Limited on April 18 1952
The setting of the company was meant to be a solution option to the problem of unhealthy water which was one of the clauses of epidemic disease then because Thailand’s waterworks was not widely distributed enough. Moreover, the establishment of the company was seen as the employment distribution and the encouragement to the Kingdom’s industry sector. The first medium-sized plant was set up on Silom Road with the register capital of only 8 million baht.
The first plant on Silom Road Serm Suk Public Co., Ltd. established the first small plant on 4-rai area on Silom Road. At 7.00 a.m., March 18, 1953, Pepsi was firstly distributed to Thai market in the bottle of 10 ounces under the slogan Quality Quantity. This plant had a production capacity of 20,000 crates per day.
The new plant in Bangkhen Pepsi has been popular among the nationwide consumer for 13 years. When the Silom plant could not meet the demand, the board of the company agreed to establish another plant on a 15-rai area in Bangkhen. This new plant was equipped with 2 machine imported from America combined with the machine from Silom plant which increases the capability of the plant to be 55,000 crates per day. It also extends the city growth to the suburbs. When everything was completed, the plant was opened for operation on October 23rd, 1967
Going up North, Nakhon Sawan plant After the new factory in Nakhon Ratchasima was operational, the company didn’t wait too long to expand its base to the North, beginning in 1969-70. The company chose a land plot of 24 rai on the bank of Chaophraya River in Nakhon Sawan’s Muang District as the location of a new plant. Initially, the operation here was under the supervision of the plant in Bangkhen and later in could stand on its own in 1973. New machines were added to three and the factory’s capacity reached 800 bottles a minutes or 40,000 cases a day
The expansion of Bangkhen Factory Between 1973 and 1975, the company was expanding its Bangkhen factory adding more 24 rai land plot to the area together with a new machine add to existing three to increase the capacity to 100,000 cases a day
A Step to become the factory with the highest production capacity inthe world, Patum Thani plant To be responsive to the then Government’s policy to expand medium-sized industry factories to outside the capital, Sermsuk therefore constructed a new plant on 160 rai plot of land close to Chaophraya River at Bang Khayang Sub-district, Pathum Thani’s Muang District. The expansion project commenced in 1978 divided into two phases. The first phase was the construction of the building and the installation of the five large more machines with the capacity of 2,600,000 bottles a day. The second phase was focused on the expansion of the production building and the installation of five more machines. The capacity then was expended to 6,000,000 per day.
Expanding to the South. Surat Thani Plant It was to the delight of the company’s management and employees when Her Royal Highness Princess Sirindhorn presided over the inaugural ceremony of the Sermsuk’s fourth factory on August 18, 1998 at Punpin District, Surat Thani. The location is on 70 rai land plot, with the investment of 250 million baht and the daily capacity of 20,000 cases. The supply has been able to answer to the demand of consumers in the 14 provinces of the South
Nationwide Production Coverage. Chonburi Plant In order to respond to the increasing demand, Serm Suk Public Co., Ltd. established another new plant in Chonburi province with more than 600 million Baht investment to extend the production capacity and support the continually growing market. The new plant was situated in Amata Nakorn Real Estate, Nong Mai Daeng, Muang district, Chonburi province, with the area of 68,600 square meters. This plant is nation's one of the most advanced beverage plants. Its capacity to produce the softdrink and instant tea in the PET bottle is 24,000 bottle per hour, enabling fastest distribution and nationwide coverage
Produce and sell • Aerated water under trademark “Pepsi”, “Mirinda”, “7Up”, “Mountain Dew” and “Club”. • Drinking water under trademark “Crystal”. • Beverage “Lipton Ice tea” lemon flavor and peach flavor for Unilever Thai holding company. • Dealer • - “Yeo” soy milk for Serm Suk YHS Beverage Public Co., Ltd.
The primary target of Pepsi is teenagers who prefer group activities, express themselves in their own ways and have similar like. Pepsi, the leader in soft drink market with the outstanding image, realized the standpoint of worldwide marketing strategies, namely music marketing and sport marketing which are appreciated by teenagers around the world.
For the sole worldwide strategy, particularly music strategy, Pepsi has been continuously presenting superstars, e.g., Michael Jackson, Tina Turner, Gloria Estefan, Michael J. Fox, Spice Girls and the most recently, Britney Spears and Shakira.
From good process planning of Sermsuk Company. Since the first time to until new Sermsuk Company became knowing of general people, in the name of Pepsi seller. Any strategy using that to apply to present production. Nomatter, advertising by there are popular presenters. Cause of easy to reach to consumer. Pepsi became to population good in middle age groups and popularly with every festival. Sermsuk Company expand work to every part of Thailand. There are increase power to produce that couldn’t enough to produce for demand of consumer. But now, Sermsuk Company have used high quality engine to produce and have increased amount of production to enough for demand of consumer
Sermsuk Copony is a good example company that can reach to succeed. From good planning and ability to take company to succeed goal have developed to go slow. By start from small point to world level easy what but this company can to do. Because there are good planning.Origin, planning to proceed and expand Company. Market policy of Sermsuk Company and go to succeed of Sermsuk Company.
From dispension by circuit fully cause to supply consumer very well. There are production every markets and can supply aim of different groups. Now, Pepsi is leader in the market to continue all the time. Not only that, there production other drinking such as,”Mirinda”, Cristal Water”,”Lipton Icetea”.
To due to, goal group of “Pepsi” is middle age that like to do activity together. There is oneself specific showing and like the same think. Especially, music and sport. Tuch, there are Music Marketing and Sport Marketing that middle age like.
Recently, there is publicity by televition that “Dome Pakorn Lum” is the presenter. Within concept “Live Music Your Way’ that was developed to follow “ Ask For More” slogan. Cause to be source of prosperity to proceed in the future that to aim at to select new thing for middle age. For the same strategy all the would. Especially, music marketing. Pepsi take superstar level actor to present to consumer continue all the time. Recently, Pepsi take Britney Spears is presenter.
1. Strengths Pepsi Co. has more technician in the marketing for presentation an article of trade and the primary target of Pepsi is teenagers who prefer group activities, express themselves in their own ways and have similar like. Pepsi, the leader in soft drink market with the outstanding image, realized the standpoint of worldwide marketing strategies, namely music marketing and sport marketing which are appreciated by teenagers around the world.
2. Weaknesses Sermsuk Co., Ltd. started the application of the two particularly designed barges to be laden with the soft drink crates and one river tug for company's product transportation (Pepsi, Miranda and Team). And thereupon the products were transferred to nearby provinces and Thonburi plant where large pier was provided. In the present time, Sermsuk owns 3 sets of the transmission boats operating in the transportation. Each set consists of 3 river tugs, 7 cargo barges. Each boat can be loaded with 8,640 crates of soft drink or equivalent to 18 cargo trucks.
3.Opportunities For the football strategy, Pepsi holds various marketing activities and promotion, namely providing football fans an opportunity to get closer to superstar football players like David Beckham, and experience the Pepsi's unique football adventures, under the sport marketing strategy
4.Theats In the opinion of the most people. We known majority idea about the Pepsi test. In the most idea, they said the test of Pepsi is bad than Coke. Because Pepsi has more gas in the beverage and has more sugar. And in Thailand Coke is has the repute than Pepsi. Because Coke came in Thailand before Pepsi.
Sarm Suk is company that service of drinks by have items carbonated drink is principle and carbonated drink is that so want of market is Pepsi. Pepsi is items principle of company and company have other items Mirinda, Seven up, Mountain dew, water is brand of Crystal, and Lipton ice tea is items that market want to same.
For make to Pepsi is item type of drink is item that so popular is number 1 of country. Therefore company has enlarged of area and factory to every region of country is a way of one that give service everywhere of country and respond to want of consumers. Service of items must release is suitable. No many overload because will make to boring of consumers then consumers will choose other items.
But if a few items. Items is rare will make to consumers choose other items that buy to than easy and for content of consumers company to release to packet that to return bottle, no return bottle and other size to choose according to content of consumers is increment group of consumer once more that have an advantage because someone want to drink a few but must buy big size make to change to buy other items and for increment to choice to consumers company release other items such as diet Pepsi, cherry Pepsi etc.
for to be confident that Pepsi will is number 1 of country therefore have policy of marketing by to specific group of teenage that like to activity together such as tactic aspect to music such as to singer superstar is presenter. And else tactic is tactic aspect to sport such as football give opportunity close footballer. But both tactics is no covering every group of consumers because some group might unlike music and sport.
For build new point sale about items company then use tactic of limit interval in make to release of some items. For increment attention for decision buy this item because consumers want that will test items before this item is finish. This is sale point that so advantage. It is Pepsi blue.
Control of environment of Serm Suk Company has water treatment system. For controlling quantity of junk and chemical that cast in the river for don’t have environment problem by have water treatment system many method is at Bang khen year1967 used Activated Sludge System
At Nakorn Ratchasima year 1971 used Aerated Lagoon System and Oxidation Pond System combinative chemical treatment system.
At Nakorn Sawan year 1971 used Activated Sludge and at Surattanee year 1997 to same.
At Pathumthanee year 1997 used Activated Sludge combinative non oxygen treatment system to be called Upflow Anaerobic Sludge Blanket.
Song Bulsook Foundation History song Bulsook Foundation was established in 1990 in honor of Mr. Song Bulsook, former honorary president of Sermsuk Public Co., Ltd., as the pioneer of the company, with unyielding perseverance to be the dominant refreshment beverage company for over the period of 40 years.
Academic aspiration Apart from the business administration competence, Mr. Song also socially accentuated on Thai juveniles' education. In 1963, Serm Suk company commenced the scholarship granting for the Children in Need of Capital Assistance Foundation, under H.M. the Queen Patronage, with the determination to support the high school graduate who is intelligent but lack of money to further study in the university.
