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Engaging The Next Generation of Climbers

Engaging The Next Generation of Climbers. Thomson Ling & Penny Riordan. Flickr: michael pollak. The Format. Focus: Prevention. Flickr: .Luc. The power of social media. Facts: 1.15 billion users on Facebook 50 million Facebook pages 36 average number of posts a month per Facebook page

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Engaging The Next Generation of Climbers

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  1. Engaging The Next Generation of Climbers Thomson Ling & Penny Riordan Flickr: michaelpollak

  2. The Format

  3. Focus:Prevention Flickr: .Luc.

  4. The power of social media • Facts: • 1.15 billion users on Facebook • 50 million Facebook pages • 36 average number of posts a month per Facebook page • 500 million users on Twitter • 200 million regular users on Twitter

  5. Jason Sneakit and the Missing Signs Flickr: liquene

  6. Topics of Concern • Trespassing • Large group impacts • Etiquette • Tick marks • Dogs • Music Flickr: liquene

  7. Strategies for Education • Maintain a list of crags with info • Link to list on facebook/blog • Create a document about climbing etiquette • Engage your audience via teachable moments Flickr: liquene

  8. Curating information from other sources to help educate your audience

  9. Sarah Dropadeuce Flickr: Jim Bahn

  10. Topics of Concern • Human waste • Trash • Closures (Active & Where to research) • Wildlife • Gear stashing • Wilderness camping • Leave No Trace Principles Flickr: Jim Bahn

  11. Strategies for Education • How much will your audience know ahead of time? • Post about seasonal closures • Maintain a list of LNT principles online • Have LNT workshops at an adopt-a-crag event Flickr: Jim Bahn

  12. Effectively spreading the word through LCO website

  13. Allen & Project Runaway Source: Thomson Ling

  14. Topics of Concern • Development safety/knowledge • Erosion issues • Land manager/owner research • Landscaping & plant degradation • Fixed draws Source: Thomson Ling

  15. Strategies for Education • Use development of crags as an educational moment. • Share your knowledge of: • Working with landowners • Trail Maintenance Source: Thomson Ling

  16. Membership vs. Social Media Reach American Alpine Club: 10,000 members Number of Facebook fans: 26,000 Access Fund: 10,000 members Number of Facebook fans: 24,000 Earth Treks Climbing Centers: 5,000 Facebook fans Mid Atlantic Climbers: 478 Facebook fans

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