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Webinar Domination

Webinar Domination. Overview. Why Use Webinars My 3 Steps To Crushing It With Webinars How To Get Started How To Create a Good Webinar Mistakes To Avoid The Webinar Platforms I Use Advanced Webinar Techniques Much more!. Why Use Webinars. Webinars multiply your efforts

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Webinar Domination

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  1. Webinar Domination

  2. Overview • Why Use Webinars • My 3 Steps To Crushing It With Webinars • How To Get Started • How To Create a Good Webinar • Mistakes To Avoid • The Webinar Platforms I Use • Advanced Webinar Techniques • Much more!

  3. Why Use Webinars • Webinars multiply your efforts • Live/recorded format • Wonderful platform to teach from • Wonderful platform to sell from • Simple to do • Harnesses probably the most powerful virtual selling medium...video • Great for list building

  4. Who Should Be Using Webinars • Online marketers • Authors • Network marketers • Affiliate marketers • Entrepreneurs • Team leaders

  5. 3 Steps To Crushing It With Webinars • Create Your Message • Create Your Platform • Promote!

  6. Create Your Message Webinar Formats • Informational Webinars • Live • On Loop (not live) • Google Hangouts • Share Your Screen • Broadcast YOU Create Your Content • Format: powerpoint • Length: 45 minutes • Powerpoint • Call to action Tip: Google drive

  7. Organize Your Message • Your Story - Who I am & what I do • Challenges - Have you ever faced these challenges? I did…. • Here’s how I found the solution • Here’s the results I’ve gotten • Here are some of the myths I discovered (old vs. new) • Here’s the solution (step by step) • For more solutions - “buy this” (call to action)

  8. Tools You’ll Need Webinar Platforms • GotoWebinar • Webinar Ignition • Evergreen • StealthSeminar Tools • headset: Plantronics MX 500i 3-in-1 • autoresponder • Google drive/powerpoint/keynote • picmonkey.com • wordpress self hosted

  9. Mistakes To Avoid • Turn your microphone on • Make sure your screen sharing is on • Don’t “over sell”: 80 % content 20 % sell • Deliver on the content you promise • Test any call to action/reference links • Make sure you have electricity/battery power • Only use stock photos Tip: Show up to your live webinar at least 15 minutes early and use 2 screens if possible

  10. Landing Page 1. video welcome 2. webinar info 3. email optin Confirmation Page 1. video welcome 2. webinar info 3. free bonus for social share My Live Webinar Funnel Structure Traffic Sources 1. email list 2. facebook 3. affiliates

  11. Traffic Sources Email invitation (1 week - 2 weeks out) • subject: • body: short, direct, topic, 3 key pieces of information • registration link twice (say “complimentary” not “free” in email) Facebook invitation (best practices) • title • short description • webinar pic

  12. Landing Page Welcome Video • Less than 2 minutes • Your name, your title, problems you’ve faced, how the webinar will share how to overcome those challenges Webinar Info • Title • Description: Content highlights Email Optin • name + email

  13. Confirmation/Thank You Page Thank You Video • Less than 2 minutes • What To Say • Congratulate them • Save the date, time, and link • Like on facebook (share for bonus content) Webinar Info • Title • Description: Content highlights Email Optin • name + email

  14. Email Followup Sequence • Confirmation Email • Reminder Email (24 hours) • Reminder Email (1 hour) • Reminder Email (Live) • Replay Email with offer (1 day after) *see resources for template emails

  15. Promoting Your Webinar Facebook ads • promoted post • newsfeed ad • ad to your fb fans Email • segmented list • full broadcast

  16. Structuring Your Call To Action • Launch product • Recruit • 10 minutes before webinar is over • Include bonuses with your offer • Buy now button, add to cart button, etc. Countdown timer wp plugin: Page Expiration Robot

  17. Advanced Strategies: Webinars On Loop Tools: StealthSeminar Evergreen InfusionSoft Traffic: Facebook timeline ads

  18. 3 Steps To Crushing It With Webinars • Create Your Message • Create Your Platform • Promote!

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