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BUSHNELL

BUSHNELL. 2012 – 2013 PRODUCT LINE. Bear Grylls – Family of Products . GPS. Innovator and Leader in Simple GPS. Binoculars. Market Leader by 2x over Nearest Competitor. Portable Power. New Category for Growing Electronic Devices . Bear Grylls – Family of Products . GPS.

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BUSHNELL

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  1. BUSHNELL 2012–2013 PRODUCT LINE

  2. Bear Grylls – Family of Products GPS Innovator and Leader in Simple GPS Binoculars Market Leader by 2x over Nearest Competitor Portable Power New Category for Growing Electronic Devices

  3. Bear Grylls – Family of Products GPS Binoculars Portable Power 7x32 8x25 10x42

  4. by BUSHNELL BackTrack D-TOUR • New to the World Innovation • Simple to use and understand • Log 48 Hours of Trip Info • Free App with Google Maps and Facebook integration • Durable, Water-Resistant

  5. by BUSHNELL BackTrack™ • Mark up to 3 locations • Includes a backlight for ease of use in the dark • Latest GPS Technology • Quick Satellite Acquisition • Integrated Digital Compass

  6. Proprietary Product Color • Signal Mirror Value-Add • BG/DTOUR Packaging

  7. Sports Optics • Key Features • BaK4 prisms • Twist-up eyecups • Waterproof • Product Colors: Black with orange accent and logo 8x25 9x32 Proposed Pricing • Targeted Availability • 2/1/2013 Case 10x42

  8. Portable Power Mini SolarRoller Key Features • Compact, Durable Continuous Solar Roll • Can fit on backpack, charge while hiking • (1x) Lithium Ion Battery On-Board • (1x) USB Output; Micro USB Input 1x • Targeted Availability • 3/1/2013

  9. Bear Grylls – Timeline SEP OCT NOV DEC JAN FEB MAR APR MAY GPS Binoculars Portable Power

  10. SIMPLE - RUGGED - PORTABLE - POWER

  11. Solar Panel Technology • Amorphous Thin Film • Great in Less Than Full Sunlight • Does not require direct sunlight • Durable, Foldable & Rollable Amorphous • Monocrystalline & Polycrystalline • Works best in Full Sunlight • Requires direct sunlight & more material • Breakable; One break and done! MC / PC • CIGS • Works best in Full Sunlight • Requires more material per watt collection • Durable but will not roll CIGS

  12. THE BUSHNELL ADVANTAGE • Proprietary, Patented Solar Panel Technology • Amorphous Thin Film Material • Thin, Lightweight & Portable • Durable (bulletproof) • Foldable / Rollable • (compact storage, carrying) • Ideal Technology for less than • Full Sun occasions • Rapid Charge Capability Foldable Thin Film Rollable Thin Film

  13. THE BUSHNELL ADVANTAGE • Integrated Battery On-Board Solution • High Capacity 18650 Li Ion Built-In • Fast Power Up from Solar • (or Wall Charger) • Day / Night Device Charging • Quick Charge Circuitry • 1x & 2x USB solutions • Works on all Devices!

  14. SOLAR PRODUCTS

  15. PowerSync – SOLARBook • High Solar Collectivity-Capable • Durable Case contains Solar Panels • (2x) 2200ma 18650 Batteries On-Board • (2x) USB Outputs for concurrent charging 2x Time to charge on-board Battery from Solar SB 800 = 3.4 Hrs SB 650 = 4.5 Hrs

  16. PowerSync – SOLARRoller • Compact, Durable Continuous Roll • Rugged, Streamlined Case • (1x) 2200ma 18650 Battery On-Board • (1x) USB Output; 1x Micro USB input 1x Time to charge on-board Battery from Solar SR 400 = 3.5 Hrs SR 250 = 5.3 Hrs

  17. PowerSync – Mini SOLARRoll • Compact, Durable Continuous Roll • Miniature Size w/ Backpack Loop • (1x) 2200ma 18650 Battery On-Board • (1x) USB Output; Micro USB Input 1x Time to charge on-board Battery from Solar SR 100 = 10.5 Hrs

  18. BatteryPower

  19. PowerSync – STICK • Compact, Durable, Lightweight • Miniature Size w/ Backpack Loop • (1x or 2x) 2200ma Li Ion Battery On-Board • (1x & 2x) USB Output; Micro USB Input PowerSync BB - 16 PowerSync BB - 8 Time to charge on-board Battery from Wall Chgr. BB16 = 4 Hrs BB 8 = 2 Hrs Simple . Portable . Rugged . Power

  20. PowerSync – Battery Recharger • Charge a device or use Rechargeable (4x) • AA NiMH in AA compatible device • (4x) 2000ma NiMH Rechargeable AA (incl.) • (1x) USB Output; Micro USB Input • Field Light for Night Use 1x Time to charge on-board Battery BR 10 = 2 Hrs

  21. PowerSync – BatteryCharger • High Capacity Battery Charger (20 Whr) • Quick Charge Circuitry • (2x) USB Outputs for concurrent charging • Battery Fuel Gauge • Field Light for Night Use 2x Time to charge on-board Battery BR 20 = 4 Hrs

  22. SIMPLE - RUGGED - PORTABLE - POWER $300 $250 $200 $150 $100 $ 50 SOLAR PRODUCTS BATTERY STORAGE Performance

  23. PACKAGING / MERCHANDISING

  24. ENVIRONMENT–FRIENDLY PACKAGING FRONT BACK

  25. MERCHANDISING

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