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Sushmita Kari Asha Mathew Niramayee Sarpotdar Sashi Mangu NandhaKumar Ramanathan

Team Idea Chutney. Sushmita Kari Asha Mathew Niramayee Sarpotdar Sashi Mangu NandhaKumar Ramanathan. Farhan Kalsekar Amit Agarwal Sachin Arora Dhiraj Jetwani Praveen Kumar Bala Murugan. Design Challenge . How might we reconnect with the child in us. Persona - 1 .

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Sushmita Kari Asha Mathew Niramayee Sarpotdar Sashi Mangu NandhaKumar Ramanathan

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  1. Team Idea Chutney SushmitaKari Asha Mathew NiramayeeSarpotdar SashiMangu NandhaKumarRamanathan FarhanKalsekar Amit Agarwal SachinArora DhirajJetwani Praveen Kumar BalaMurugan

  2. Design Challenge How might we reconnect with the child in us.

  3. Persona - 1 Name : Mahika Age : 28yrs/Single Lives in : Bangalore Native of : Jaipur, Rajasthan Occupation : Investment Banker Earns : 2 L per month A Day in Her Life 6:00 am : Yoga 7:00 am : Singapore call starts 9:30 am : Indian Markets 2:00 pm : European Markets 11:00 pm : Review of US Markets Reads Books on Weekends. Sometimes Retail Therapy. • She Loves • Eating Paani-poori from the roadside vendor but scared to be spotted. • Travelling. • Swimming. • Sleeping late on weekends. • Reading Dilbert, Cavin • Her Pain Points • Misses her family • Perfectionist. Gets irritated. • Clueless about future.

  4. Persona - 2 Name : Karnab Swami Age : 35yrs/Married Lives in : Delhi Native of : Assam Occupation : Journalist Earns : 5 L per month A Day in His Life 4:00 am : Goes to bed. 7:00 am : Checks News Channels around the world. 9:30 am : Sync up with team 2:00 pm : Editing for News Hour 9:00 pm : Live on News Hour, Shouts, Howls, Insults, Plays Judge, Is the court • He Loves • Beer with friends. • Reading novels. • Game of Badminton • Wild Life Photography. • His Pain Points • Most of the stuff in and outside work.

  5. Work related stress Mid Life Crisis Connected to a lot of acquaintances but the bond is only superficial. Longs to be with friends and shed inhibitions intermittently (go crazy for a bit) Tries to re-connect with childhood memories via the internet but finds limited content. Doesn’t find most of the vintage stuff that was available during childhood. Has a lot of physical memories from childhood that can be digitized and archived. Insights

  6. Service Concept Service Concept Childhood/Break-away/Adventure experiences for professionals Experience Design Objective To relieve them of stress and increase their happiness quotient High level service attributes Real world and virtual experiences Offered directly to professionals or through organizations (their employers)

  7. Service Concept - Childhood/Break-away/Adventure experiences for professionals Designed for – Urban Working Professionals Customer Segments / Target Audience – Professionals in the age group of 25-60 • Target Audience pain points/attributes • Stressed • Over-worked • Hectic lifestyle Service Concept • Value proposition • Pure unadulterated FUN • Being able to explore possibilities without any boundaries • Being able to de-stress and let go • Target Audience needs • Need time for themselves – “ME” time • Have FUN • Network/Make friends without the “pressure” of networking

  8. Customer Journey Sign up User Collates childhood memories to be archived Memories on the cloud, along with the other online experience. Bachpan Van visits to collect pics/ artifacts and also carries some vintage collectibles, etc. User can create a memoir of his childhood with the archived content.

  9. Prototype

  10. Prototype

  11. Professionals and/or Organizations Market Ecosystem Idea Chutney (name to be changed) Business competes for target audience’s “share of time” and “share of wallet” – it is identified that this is discretionary spend Vendors (Transport, equipment, website, trainers, speakers etc.) Competitors Hobby shops, Travel companies, Theatre, Films, Movies, Social Events, Gaming companies, Shopping malls etc.

  12. Idea Chutney (name to be changed) Services Service Components Real world – Hobby exploration / development Random discussions Travel Walk Crowd-source experience design Experience design for alumni / school get togethers Mobile van Virtual – Friends connection Old movies / TV snippets / Old ads / Cartoons Rating mechanism Order surprise merchandize packages for friends (marbles, tazosetc.)

  13. Customer relationship • Regular personal level interaction • “Partner for life” relationship Idea Chutney (name to be changed) Sales Strategy • Word of mouth publicity • Through propagation of app • Invitational events/Free workshops • Through social media networks • Regular & continuous customer engagement • Newsletter and story sharing • Channels • Word of mouth • Social media • Print media

  14. Revenue Model

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