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February 24, 2014

Innovative Approaches to Public Involvement Pauletta Tonilas Regional Transportation District Senior Manager of Public Relations. February 24, 2014. RTD FasTracks Program. 1 rail line open 5 rail lines in construction 1 bus rapid transit (BRT) line in construction

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February 24, 2014

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  1. Innovative Approaches to Public InvolvementPauletta TonilasRegional Transportation DistrictSenior Manager of Public Relations February 24, 2014

  2. RTD FasTracks Program • 1 rail line open • 5 rail lines in construction • 1 bus rapid transit (BRT) line in construction • Denver Union Station redevelopment in construction

  3. Public Information/Involvement Program • Multi-faceted PI program • Public meetings • Email blasts • Website • Social media • Informational materials • Special events • Public opinion surveys • Newsletters • Videos • Telephone Town Hall Meetings

  4. Former Director Newsletters • Previous way to connect with the public • 15 quarterly Director newsletters • Major time investment • 100 staff hours per issue • Little ROI • Time to try something new!

  5. Telephone Town Hall Meetings • Large conference call; live radio show • Moderator facilitates meeting • Calls pushed out to thousands of numbers • Call-in number available • Keypad polling with immediate results • Screened caller questions • Opportunity to inform, educate and get input 5

  6. Telephone Town Halls vs. Newsletters

  7. Mobility Study Public Involvement • Tested town hall meetings in lieu of public meetings • Two town hall meetings held • 10,500 participants • Received input on: • What’s important when riding transit • How they’d like to get information about the study

  8. Meeting Control Panel

  9. Post-Meeting Reports

  10. Tele Town Hall Lessons Learned • Keep recorded messages short • Provide script for participants, but don’t over-script everyone • Encourage dialogue and interaction among participants • Provide staff support during meetings, but don’t over-staff • Have info resources on hand during meetings for reference • Prepare questions and key messages for filler • Check and double-check call-in number and ID code • Hold a briefing to run through format and share tips • Provide food and beverages • Check voice mail box and respond to questions/comments in a timely manner

  11. Flyover Video Maps http://www.rtd-fastracks.com/ec_22

  12. Videos • Annual videos • Time lapse videos • Smart phone videos

  13. Thank you! 13

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