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WebReForm Content Governance Models

WebReForm Content Governance Models. HoDs and HoPs meeting 28 June 2017. Background. Themes emerging from SMT workshops. Clarity Empowerment Support. Operating principles for proposed model. Website Owner (Marketing and Communications). Website Content Owner ( HoD / HoP ).

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WebReForm Content Governance Models

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  1. WebReForm Content Governance Models HoDs and HoPs meeting 28 June 2017

  2. Background

  3. Themes emerging from SMT workshops • Clarity • Empowerment • Support

  4. Operating principles for proposed model

  5. Website Owner (Marketing and Communications) Website Content Owner (HoD/HoP) Train, support and build community High-level signoff Website Content Champion (Manager) Support, review and advise Website Content Uploader (selected) Provide content and ideas Website Content Contributor (all)

  6. Roles – Website Owner • Marketing and Communications • Foster and support Website Champion community • Ensure training and best practice • Oversee content governance model • Oversee section creation and development • Maintain core sections and pages

  7. Roles – Website Content Owner • Experts in subject • Responsible for collective content and its direction • Signoff of major changes and developments – protocols agreed at local level • Heads of Department (option to delegate)

  8. Roles – Website Content Champion • Manager grade recommended for authority and autonomy • Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community • Support, review and advise Content Uploaders on best practice regularly • Knowledge of subject, digital content strategy/best practice and CMS • Responsibility acknowledged in title/job description

  9. Roles – Website Content Uploader • Upload and put content live for department/team • Had CMS and best practice training • Selected by Champions/Content Owners • Supported, advised and reviewed by Champions

  10. Roles – Website Content Contributor • Content ideas can come from anywhere in the college • Suggest or provide content and ideas for content • Digital Communications • Marketing Managers • Within the faculty • Within the department

  11. Feedback and discussion

  12. Feedback points • Do you have any questions on the principles for the proposed model? • Do you believe the roles in the proposed model will work in your department / team? • Are there additional considerations we need to take account of to enable the model to work?

  13. Next steps • Circulate this presentation for final feedback • Model finalised • Model implemented. Roll out phased but in place ahead of website go live

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