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Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele

Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele. Dialogic Media Labs. A division of Dialogic, that creates technology to help monetize mobile video

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Video Quality in the Three Screen Environment Eliminating the Blind Spot Joe Mele

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  1. Video Quality in the Three Screen EnvironmentEliminating the Blind SpotJoe Mele

  2. Dialogic Media Labs A division of Dialogic, that creates technology to help monetize mobile video We develop leading-edge software that blends breakthrough perceptual quality measures with innovative content ID techniques The result is a unique patent-pending solution to validate that: the right content is delivered to the right device with the right quality

  3. Three Screens are gaining traction “Fans migrate toward the best available screen….” John Zehr, Senior Vice President and General Manager of ESPN Mobile Quality expectations differ for each screen

  4. How is video quality measured today? Approaches typically related to the network QoS is measured as a proxy

  5. This helps. But it’s not enough… For video… it’s about the user’s experience Example: Poor quality at less than 1% packet loss

  6. This helps. But it’s not enough… For video… it’s about the user’s experience Example: Good quality at 50% packet loss

  7. “Eliminating the Blind Spot” What’s needed? • Ability to look beyond the network • and understand what the user see’s

  8. Why this matters Helps increase monetization

  9. Thank you! Joe Mele General Manager Dialogic Media Labs joe.mele@dialogic.com

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