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Communications and Marketing

Communications and Marketing. Our Business Model. Data Analysis. Citizen Input. Strategic Plan. Business Plan. Budget. Output to Citizens. Why is it important?. Communication is a key driver in customer satisfaction We know this from analyzing our survey data

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Communications and Marketing

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  1. Communications and Marketing

  2. Our Business Model Data Analysis Citizen Input Strategic Plan Business Plan Budget Output to Citizens

  3. Why is it important? • Communication is a key driver in customer satisfaction • We know this from analyzing our survey data • Most recent resident survey in 2009 • Most recent business survey in 2007 and 2008

  4. Commission Meetings Workshops and Committee Meetings Annual Report CityRadio (1670 A.M.) CityTV(Adv. Cable: Channel 25)(AT&T U-Verse: Channel 99) In-House Produced Video Content (Including In the Loop and Get Connected) Coral Springs Quarterly Magazineand Other Publications CityWeb(CoralSprings.org, Intranet and Other City Sites) City E-news Podcasts Video on Demand Internet Streaming CityTV Shows CityText Press and News Releases Direct Mail and Display Advertising “Slice of the Springs” Banners and Posters Fliers and Brochures “Code-Red” Phone Alert System State of the City City Sponsored Events Information Booths City Hall in the Mall City Hall Reception Area On-Hold Messages Front-line Employees Social Media(Facebook, Twitter, Youtube, FourSquare, QR codes, Text Messaging, and RSS Feeds) 27 Ways the City Communicates

  5. Coral Springs Magazine • Mailed to 50,000 homes and businesses • Read by 85% of our residents according to survey

  6. CityWeb • Multiple websites • coralsprings.org • CSBizAssist.org • coralspringsfireacademy.org • csteensundecided.com • aquaticcomplex.org • csteens.com • An average of 85,000-90,000 unique visits per month to the City website alone.

  7. CityTV: Channel 25 on Advanced Cable Communications and 99 on AT&T U-verse • 24 hours of original programming daily • Monthly episodes of: In the Loop • More in-depth coverage with quarterly Get Connected • Live Streaming of CityTV • Video on demand • PSAs, advertising for City Events, Emergency Messages

  8. CityRadio • 24-hour emergencyand informationalprogramming • Started in 2008 after Wilma

  9. What’s the latest? • Communicating with residents via social media such as Twitter, Facebook, YouTube, CityText, RSS Feeds, Four Square and others. Four Square Feed Burner QR Codes

  10. Other Communication Methods • Commission Meetings • Podcasts • eNews – Monthly, icon on home page • Fliers • Brochures/Guide Books • Local Media Ads • Press Releases • Entryway signs, pole banners • Annual Report, State of the City

  11. Survey Results • 92% overall quality rating from residents for City services • 89% of businesses rated the City as excellent or good at communicating with them • 45,437 volunteer hours donated to the City in 2009 • 41,567 volunteer hours donated to the City in 2010

  12. City Communications More ideas forcommunicating with the City?

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