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Project Description

Project Description. Introduction. Objective  Understand how SME’s use Internet and social media for their international marketing strategies

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Project Description

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  1. Project Description Introduction • Objective Understand how SME’s use Internet and social media for their international marketing strategies • We see that more and more small companies are using Internet and social media to reach international markets, for distribution, promotion, customer service, etc. • But is it true? Which companies? Why? How? Through which means? • Content analysis of websites

  2. Project Description Content Analysis Process • Each student will be assigned to analyze 8 websites and you will be provided an Excel coding sheet to fill. You will be notified by e-mail on 9th of October. • In two weeks, on October 23, e-mail mael.redard@gmail.com all your excel sheets coded as a group (32 to 40 excel sheets) • Title of excel documents: Groupnumber_StudentName_Websitename • EX: GR1_Meier_Amazon • Mael will integrate these separate excel sheets into one for your group and e-mail you back on October 26. • As a group, you will have a gathered data (total 32-40 websites) and you conduct analyses. • In this process, free your mind, be creative, and curious! Ask certain questions and try to find answers to these questions in your data!

  3. Project Description Report • At the end, write a short report (5 pages) as a group, which includes: • Basic descriptives of group’s websites (frequencies, percentages) • Analyses, observations, and findings • Use your course slides, look at international marketing theories mentioned in class and make a connection to the course in explaining things • You are free to create your own outline. But don’t forget to have a good structure and flow in your report • Use Times New Roman, 12, 1.5 paragraph space • On December 18: • Email electronic version of your report to instructors and the assistant • Title: GR1_Report • Bring paper version of your reports to class

  4. Project Description • When you have questions while coding websites, before e-mailinig us: • Check document uploaded on the website, which provides information about content analysis questions • Check Q&A section on course website • Don’t worry, we will not use your individual responses and we will anonymize results • If you don’t have facebook account, you can use this account below for the project • Email: mijenean@gmail.com • Password: mijenean84

  5. Questions?

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