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The Power of Local Broadcasters

The Power of Local Broadcasters. Sept 2006 TVB BOD eBiz Task Force September 2007 TVB ePort in development September 2008. What is TVB ePort?. ePort is an open electronic bridge between buyer and seller systems.

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The Power of Local Broadcasters

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  1. The Power of Local Broadcasters Sept 2006 TVB BOD eBiz Task Force September 2007 TVB ePort in development September 2008

  2. What is TVB ePort? ePort is an open electronic bridgebetween buyer and seller systems. Any size agency using any buy system can connect with any size station/rep using any sales system.

  3. In 2 short years…. LBTV, first medium to publish open standards. Launched eBiz platform, on time: 11/07. Released full functionality on schedule: 7/08. 727 stations committed/+8500 AEs registered. 98% US availability. Buy/sell systems ramped up eBiz development. Strong customer support & industry approval.

  4. Momentum Average weekly volume: +17%. Annualized volume: +$350 million. Receiving orders: 655 TV stations 13 Digital channels 14 Rep firms Sending orders: 33 Agencies (12 ePort Connect)

  5. ePort Connect Mid, small agencies and advertisers. Less sophisticated, no buy systems. Order, Confirmation, Revision, Makegood, Avail & Audit Trail, now. Local AEs can offer customers all the functionality of the “big” guys!

  6. Why eBiz, Now? More important than ever to: Improve customer service. Provide an easier Spot TV stewardship process. Enable multiplatform selling/buying. Increase operational efficiency. Get AEs out selling. ePort supports stations’ top and bottom lines.

  7. Be in it to win it! Start collecting your ePort ROI: All AEs at your station are registered. Your customers with/without buy systems know about the eBiz advantage Spot TV has over all other media. All stations in your market are signed up.

  8. It’s Easy to ePort www.tvb-eport.net Free marketing/sales materials. Free online video training. Free AE training webcasts. Free help desk.

  9. Let’s www.tvb-eport.net

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