The Future is a Monstrous & Marvelous M A S H u P !

1. The Future is a Monstrous & Marvelous MASHuP ! Want to join? Wayne Hodgins

2. 0 President & Co-Founder Learnativity.org Chair, IEEE Learning Technology Standards Committee Learning Object Metadata wayne.hodgins@autodesk.com Strategic Futurist Strategic Advisor

3. www.creativecommons.org

4. Grand Vision • In a word? PERSONALIZATION (Or if you insist on a prefix call it..) meLearning! • Personalized Learning Experiences for every person every day • all 6.4 billion of us -- every day!! • Just for me and just right: • Time, place, amount, device, medium, way… • On demand, adaptive • Markets of one: Billions of Markets • Learning in ALL forms: • Formal AND informal • not just online, on computer, on screen, etc, but everywhere, every time “Capitalizing on EVERY Teachable Moment”

5. Maybe Goldilocks had it right all along?The ideal is “just right”…. UP • Just the right CONTENT, to • Just the right PERSON, with • Just the right PARTNERS, at • Just the right TIME, on • Just the right DEVICE, in • Just the right CONTEXT, and • Just the right WAY ………

6. Mashups? • A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience. • Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript. • The etymology of this term almost certainly derives from its similar use in pop music. • Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. • Source: http://en.wikipedia.org/wiki/Mashup

7. Mash up Quotes: • Nowadays, there's a lot of talk about Web 2.0, web mashups, Ajax, etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto • "We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications." Vint Cerf

8. That’s SOOOooooo yesterday Dad! Wayne’s definition: • A mash up is a unique assembly of bits & pieces from more than one source into a single integrated whole. • Mashups are for EVERYTHING! • Music • Content • Wiki, blogs • Searching/finding • Tag Clouds • Events • Competencies, people • What else can YOU think of?

9. ELF: eLearning Framework http://www.elframework.org/framework/

10. Tag Clouds (example from Flickr)

11. Zoom Clouds

12. |  Home  |   About Mash up Camp  |   Mash up University  |   Blog Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page. The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons Moderately useful blurb on unconferences Inserted from <http://mashupcamp.com/>

13. Pandora and the Music Genome Project

14. Long Tail • The future of business is selling less for more • The economics of abundance • Creative squandering • Don’t do one thing; do it all • Don’t store some; store it all; • don’t sell one piece of content, sell it all • Market of one is the biggest of all? • The “getting small” of business: • Combine enough non hits on the Long Tail and you've got a market bigger than the hits! • "The biggest money is in the smallest sales.“ • Barnes & Noble carries 130,000 books • More than half Amazon sales from OUTSIDE top 130,000 • The market for books not sold in the bookstore is larger than those that are! • Google makes most of its money from small advertisers • eBay the same • Children today will grow up never knowing the meaning of “out of print” • BUT, that isn’t why WE care about the Long Tail………….

15. Scarcity Abundance

16. Anatomy of the Long Tail Courtesy Wired magazine

17. Courtesy Wired magazine

18. Web 2.0 Over Hyped; Under Estimated

19. Web 2.0

20. Web 2.0: Over hyped, under estimated • Defining characteristic is active participation and involvement of the user. • Always was the vision, finally getting to it now • 3 main components: • RIA: Rich Internet Applications • Eg Flash, Ajax • Bringing the desktop to the browser • SOA: Service Oriented Architectures • Feeds, RSS, web services • Social Web • Mass contribution (metadata, content, feedback)

21. Web 2.0 • Defining characteristic is active participation and involvement of the user. • Always was the vision, finally getting to it now • 3 main components: • RIA: Rich Internet Applications • Eg Flash, Ajax • Bringing the desktop to the browser • SOA: Service Oriented Architectures • Feeds, RSS, web services • Social Web • Mass contribution (metadata, content, feedback)

22. Connected, Collaborative Conversational CONNECTED COLLABORATIVE CONVERSATION “C-ing the Future”  MASHUPS

23. Wayne’s 3 C’s for Web 2.0: • CONNECTIONS: • With people • With things • With code • COLLABORATION: • With others • With content • With code • CONVERSATIONS: • More than “just” communication • Unexpected consequences and emergent behaviors  MASHUPS

24. Wiki Watch: • Collaborative and community editing and authoring • Authoritative? • Wikiality!! • New form of information organization • Dynamic contextual assemblies • Relationships • “information cloud” • Metadata driven

25. Web 2.0 worth checking out: • Digg • MySpace • Technorati • Wikipedia • Wetpaint • YouTube • Pandora • Mashup.com • Wikicalc • Writely • Del.ico.us • Flickr • Pandora • Music Genome

26. Parting Thoughts: • Think about inverting the norms: • Producers become consumers • Consumers become Producers • Turning customers into employees (eg content contributors) • Employees as customers (using your own) • Serious Play; how are YOU learning? • Reading or listening NOT ENOUGH! • Largely experiential now • Try out some of the previous list • Develop skill of UNLEARNING • Switch your watch hand • No directories!

27. Thank You! For Questions & Comments please contact: wayne.hodgins@autodesk.com And as of next week: www.autodesk.com/waynehodgins