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Making The Most of Your Profile on Pinpoint, Marketplace and SEO

Making The Most of Your Profile on Pinpoint, Marketplace and SEO. Making The Most of Your Profile on Pinpoint, Marketplace and SEO. Valerie De Groe, On-line Marketing Communications Manager Tom Braekeleirs, Marketing Manager MPN. What…. Pinpoint in a Nutshell.

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Making The Most of Your Profile on Pinpoint, Marketplace and SEO

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  1. Making The Most of Your Profile on Pinpoint, Marketplace and SEO

  2. Making The Most of Your Profile on Pinpoint, Marketplace and SEO Valerie De Groe, On-line Marketing Communications Manager Tom Braekeleirs, Marketing Manager MPN

  3. What…

  4. Pinpoint in a Nutshell

  5. Showcase and Sell Your Software and ServicesPromote your software applications and professional services • Professional marketing guidance on how to best promote your offerings. • Microsoft marketing program integration to help drive customer demand for your offerings • Direct links to your software demos, trial downloads and purchase pages

  6. Attract and Engage CustomersHelps providers successfully connect with customers who need their services Browse Categories are named using words that customers use to search for products and services, which helps drive engagement. Advanced GeoSearch helps customers map partners in their area, increasing the likelihood of contact.

  7. Attract and Engage CustomersSales leads come quickly when customers can easily connect with partners Customer ratings and reviews that build your credibility and improve your rank in search results Clear, succinct company and solution descriptions that engage customers Easy to access, company, product and service information Selling Tools: Demo, Try and Buy buttons

  8. Get Customer Insights and Lead NotificationsGet automatic customer lead notification straight to your Inbox Use the Pinpoint Dashboard to see traffic analytics to your Pinpoint profile for dates you specify. Use traffic analytics to understand how customers search for you and make informed decision about how you promote. www.MicrosoftPinpoint.com/Dashboard

  9. Why…

  10. What’s the Purpose of Pinpoint?

  11. Why Pinpoint? • THE to-customer website for partners • Campaigns • Marketingtool

  12. How…

  13. Some FAQ’s... • Is it easy to get on Pinpoint? • Not that easy... • Does it take much time to get on Pinpoint? • Yes and no • Is it neccesary to get listed on Pinpoint? • YES!

  14. How to write a good profile?

  15. Marketplaces • Office365 Marketplace • Microsoft Dynamics Marketplace • System Center Marketplace – See US • Windows Azure Marketplace – See US • ...

  16. How to do it?

  17. Do’s & Don’ts • Don’ts • Fire and forget • Route to homepage • Route to other language page • Write a book • Consider Pinpoint as stand alone • Do’s • Update profile regularly • Create landing environments • Respect language preference • Appealing profile size • Embed Pinpoint in all your communication CONSISTENCY

  18. pinpointbelux@microsoft.com

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