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COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING

COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING. Communication Objectives Reposition family planning as birth spacing Promote the benefits of birth spacing for the health of the mother and child and over all family well being

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COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING

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  1. COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING

  2. Communication Objectives • Reposition family planning as birth spacing • Promote the benefits of birth spacing for the health of the mother and child and over all family well being • Raise awareness of the health risk associated with too early and too late pregnancies • Remove misconceptions and improve knowledge about contraceptives • Increase awareness of sources of service delivery

  3. REPOSITIONING STATEMENT/TAGLINE

  4. Primary Target Audience: Married Women of Reproductive Age (MWRA) & HUSBANDS Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards etc)

  5. Primary Target Audience: MWRA & HUSBANDS Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards etc)

  6. Primary Target Audience: MWRA & Husbands Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards etc)

  7. Primary Target Audience: Husbands Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

  8. Primary Target Audience: MWRA, Husbands, Influencers Communication Medium: Influencers (Mothers-in-law, Clergy), Service Providers, Community Mobilizers, Mass Media( TV, Radio, Billboards etc)

  9. Primary Target Audience: MWRA, HUSBANDS (Non-users) Communication Medium: Service Providers, Community Mobilizers, Influencers Mass Media (TV, Radio, Billboards etc)

  10. Primary Target Audience: MWRA & HUSBANDS (Current users of pills & non-users) Communication Medium: Service Providers, Community Mobilizers, Mass Media (TV, Radio, Billboard etc)

  11. Primary Target Audience: MWRA & HUSBANDS(Current users of injectables and non- users) Communication Medium: Service Providers, Community Mobilizers, Mass Media(TV, Radio, Billboard etc)

  12. Primary Target Audience: MWRA & HUSBANDS (Current users and non-users) Communication Medium: Service Providers, Community Mobilizers

  13. Primary Target Audience: MWRA & HUSBANDS (Current users of IUCD and non-users) Communication Medium: Service Providers, Community Mobilizers

  14. Primary Target Audience: MWRA & HUSBANDS (Current users and non-users) Communication Medium: Influencers (Clergy), Service Providers, Community Mobilizers, Mass Media (TV, Radio ,Billboards etc)

  15. Primary Target Audience: Health Providers, Influencers Communication Medium: Sales Promotion Officers, Community Mobilizers Trainings, Mass Media (TV, Radio ,Billboard etc)

  16. Primary Target Audience: Health Providers/Clients Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers

  17. Primary Target Audience: Health Providers/Clients Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers

  18. Primary Target Audience : Health Provider, MWRA, Husbands Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers, Health Providers

  19. Primary Target Audience: MWRA, Husbands, Influencers Communication Medium: Influencers (Mothers-in-law, Clergy), Service Providers, Trainings, Community Mobilizers, Mass Media ( TV, Radio, Billboards etc)

  20. Thank you

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