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NMMA Boat Show

NMMA Boat Show. ADVANTAGE. NMMA Advantage. Where online meets onsite Adding a lead generation tool to all NMMA Boat Show sites Pre, During and Post Show Set up appointments at show or showroom No cost to exhibiting dealers Hot leads Can view on websites for Tampa and Norwalk boatshows.

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NMMA Boat Show

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  1. NMMA Boat Show ADVANTAGE

  2. NMMA Advantage • Where online meets onsite • Adding a lead generation tool to all NMMA Boat Show sites • Pre, During and Post Show • Set up appointments at show or showroom • No cost to exhibiting dealers • Hot leads • Can view on websites for Tampa and Norwalk boatshows

  3. Results from Tampa/Norwalk • Individual boats were “shopped” by consumers from 35 to 440 times. • Tampa had 6200 unique visitors and Norwalk 7700 unique visitors shopping inventory online • Equates to approximately 1/3 of show attendance • Total visits equates to 50% of show attendance • Goal is to have all other shows up by 11/15/09

  4. More NMMA Advantage National Virtual Boat Show Site

  5. NMMA Boat Show Advantage • All individual show sites to roll up into one National Virtual Boat Show Site • Have ability to add engines and accessories • National site allows us to add more inventory in markets we don’t serve currently with shows • Allows for more year round traffic • Positive feedback from supporting/ancillary companies in defraying or covering costs

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