1 / 45

Chapter 11, Part 1 Shaping Public Opinion

Chapter 11, Part 1 Shaping Public Opinion. I. Public Opinion & where it comes from. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?. I. Public Opinion & where it comes from What do you think about Abortion? Death Penalty? Taxes?

sal
Télécharger la présentation

Chapter 11, Part 1 Shaping Public Opinion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 11, Part 1 Shaping Public Opinion

  2. I. Public Opinion & where it comes from

  3. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes?

  4. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes? • Does your opinion shape public policy?

  5. I. Public Opinion & where it comes from • What do you think about • Abortion? • Death Penalty? • Taxes? • Does your opinion shape public policy? • The War in Iraq…has public opinion shaped policy?

  6. a. Opinions are like _________, everyone has one.

  7. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue

  8. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors

  9. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors • family; shared experiences

  10. a. Opinions are like _________, everyone has one. • Public opinion is the total of all the opinions out there on an issue • Influenced by many factors • family; shared experiences • Other people; a we grow older, workers, friends, etc

  11. b. Information shapes public opinion.

  12. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people

  13. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc

  14. b. Information shapes public opinion • The Mass Media; all forms that communicate and transmit information to large groups of people • Books, magazines, newspapers, Rush Limbaugh, Fox News, Internet, etc • Good citizenship means you think critically about what you read, etc.

  15. c. Propaganda and public opinion

  16. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people

  17. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth

  18. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda

  19. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda • Used to fool people

  20. c. Propaganda and public opinion • Propaganda ideas put fourth to influence people • May be the truth, may be a stretch of the truth d. Hidden Propaganda • Used to fool people • sources kept a secret • political advertisements

  21. e. Open Propaganda

  22. e. Open Propaganda • More common here in the US

  23. e. Open Propaganda • More common here in the US • Clearly trying to influence

  24. e. Open Propaganda • More common here in the US • Clearly trying to influence • “Vote for Hillary: She has our best interest at heart!”

  25. e. Open Propaganda • More common here in the US • Clearly trying to influence • “Vote for Hillary: She has our best interest at heart!” • “Rudy in 2008! Proven leadership”

  26. II. Propaganda Techniques a. Testimonials

  27. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes

  28. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry

  29. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon

  30. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon • Say something often enough, loud enough, people will believe it

  31. II. Propaganda Techniques a. Testimonials • Famous People, sports heroes • Hollywood endorsement of John Kerry b. Bandwagon • Say something often enough, loud enough, people will believe it • Everyone’s doing it, jump on board

  32. c. Name calling • used during campaigns

  33. c. Name calling • used during campaigns • Reckless spending, tax scheme

  34. c. Name calling • used during campaigns • Reckless spending, tax scheme d. Glittering Generalities

  35. c. Name calling • used during campaigns • Reckless spending, tax scheme d. Glittering Generalities • Using vague words or ideas • Patriotism, freedom, liberty

  36. e. Plain-folks appeal

  37. e. Plain-folks appeal • Showing themselves as just regular people

  38. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan

  39. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan f. Card Stacking

  40. e. Plain-folks appeal • Showing themselves as just regular people • At home, working in the garage, helping in the community • Jimmy Carter, Ronald Reagan f. Card Stacking • Facts that only support their candidate

  41. III. Measuring Public Opinion • Public opinion polls

  42. III. Measuring Public Opinion • Public opinion polls • to find out what people think

  43. III. Measuring Public Opinion • Public opinion polls • to find out what people think • Must use a sample that represents the public

  44. III. Measuring Public Opinion • Public opinion polls • to find out what people think • Must use a sample that represents the public • Zogby, Nelson, CNN Poll, every news outlet has their own poll

  45. The End

More Related