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Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>Project Management<br><br>CASE STUDY (20 Marks)<br><br>Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement, textiles and industrial specialized chemicals. After a through review of various capital projects undertaken in the last 5 years, the executive<br>committee of Amalgamated Enterprises felt that the quality of a market and demand analysis of most of the projects was somewhat patchy. As a marketing analyst, you have been invited by Shekhar Dutt, the managing director of Amalgamated Enterprises to do a seminar on market and demand analysis for the business heads of the company. He wants to address by you following issues.<br><br>Answer the following question.<br><br>Q1. How should one evaluate secondary information?<br><br>Q2. Discuss the steps in a sample survey?<br><br>Q3. What is your opinion about sample survey?<br><br>Q4. Briefly describe the various methods of demand forecasting?<br><br><br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br><br>

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Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement

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  1. Project Management Dr. Aravind Banakar9901366442 – 9902787224

  2. Project Management CASE STUDY (20 Marks) Amalgamated Enterprises is a broadly diversified company with presence in a variety of sectors such as cement, textiles and industrial specialized chemicals. After a through review of various capital projects undertaken in the last 5 years, the executive committee of Amalgamated Enterprises felt that the quality of a market and demand analysis of most of the projects was somewhat patchy.

  3. As a marketing analyst, you have been invited by Shekhar Dutt, the managing director of Amalgamated Enterprises to do a seminar on market and demand analysis for the business heads of the company. He wants to address by you following issues.

  4. Answer the following question. Q1. How should one evaluate secondary information? Q2. Discuss the steps in a sample survey? Q3. What is your opinion about sample survey? Q4. Briefly describe the various methods of demand forecasting?

  5. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224

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