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Usability, usability, usability.

Usability, usability, usability. Gee-Kay Wong gkwong@reusability.co.uk. GK Wong. Independent consultant - gkwong@reusability.co.uk BBC new media pioneer, usability evangelist HCI researcher User-centred design advocate Optimistic enabler and general oompa-loompa for hire. This talk covers.

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Usability, usability, usability.

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  1. Usability, usability, usability. Gee-Kay Wong gkwong@reusability.co.uk

  2. GK Wong • Independent consultant - gkwong@reusability.co.uk • BBC new media pioneer, usability evangelist • HCI researcher • User-centred design advocate • Optimistic enabler and general oompa-loompa for hire

  3. This talk covers • What usability is in practice. • The other stuff to consider. • Beyond usability.

  4. I. Practical usability

  5. 1. Usability is … usability testing Making something easy or easier to use.

  6. ISO 9241

  7. Steve Krug

  8. Direct.gov example • screenshot

  9. Direct.gov fix • screenshot

  10. 2. Usability is … UCD User-centred design – a specific process and approach to product and service design that is user-centric in order to understand user as well as business needs.

  11. http://www.flickr.com/groups/picsinreview/pool/

  12. 3. Usability is … UXD User Experience Design is an approach to creating pleasurable and successful experiences for people in any medium.

  13. TECHNIQUES Constituent elements from: • Human-computer interaction • Library science • Social science research methods • Product development methodology and research methods • Marketing and audience research • Information design

  14. Do it for real. • Do it for yourselves. • Make specific changes.

  15. II. The other stuff.

  16. 1. Influence and persuasion

  17. BBC and local government • Public service • Many departments • Diverse aims • Large and complex • Centralised and London-centric

  18. BBC broadband portal • BBC2 screenshot

  19. 2. Project management

  20. Defining and redefining the brief

  21. Understanding the project type

  22. Maintaining communication flow

  23. 3. Multidisciplinary teams

  24. Client Designer/ Producer/ Programme/ Webmaster

  25. Interaction Design Usability Information Design Information Architecture

  26. Usability Client-side Development Interaction Design Server-side Development Information Design Information Architecture Project Management Production Market & Audience Research Strategy Editorial Management Brand & Marketing More management

  27. III. Beyond usability.

  28. 1. Service Design • Product design thinking as applied to services. • Design culture is impacting large organisations and business. • New service discovery born of emergent needs of communities of users.

  29. 2. Multiple channels, speed & mobility • SMS • Cameraphones • Video

  30. Web Email Video Mobile Face to Face iDTV Messaging

  31. Number of photos from 7/7/05 • BBC • Flickr

  32. 3. Fast interconnectivity • Broadband • RSS (Real Simple Syndication) • Mash-up

  33. Feeds screenshot • BBC Backstage screenshot • http://backstage.min-data.co.uk/news/ • http://backstage.min-data.co.uk/photo/ • http://www.backstage.min-data.co.uk/sport/

  34. “ In future, kindly fulfil the local authority stereotype of unhelpful delay and bureaucracy. Making the process polite, effortless and near instantaneous has left me feeling disoriented. ”

  35. Useful, Usable and Used.

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