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Amway Case Study

Amway is an American multi-level marketing company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.4 billion in 2019.

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Amway Case Study

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  1. CASE STUDY

  2. O V E R V I E W Amway is an American multi-level marketing company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.4 billion in 2019.

  3. TIMELINE 1959 1962 1968 1972 1980 2015 Amwayis Amwaytops $1billion Amway Artistry Amway Amway acquiresXS founded becomes brand acquires internation debuts. Nutrilite. energy al. drinks.

  4. STRENGTHS WEAKNESSES Amwayispresentinover80 countrieswithover3million businessowners/agents.This showsthatAmwayisnotoverly dependentonasinglemarket. Amwayproductsareonlyavailable throughbusinessowners/agents whoarethedirectsellersoronline selling.ThisreducesAmway’s marketshare. W S OPPORTUNITIES THREATS Amwayshouldincreasethe availabilityofitsproductsand shouldexploremoremediumsto expanditscustomerbase. Amwayisfacingintense competitionnationallyaswellas internationallywhichstopsitfrom increasingitsmarketshare. O T

  5. Phone Number +61 364 132102 Contact Us Email Address Reach out to us for inquiries or comments. help@globalassignmenthelp.com.au Website www.globalassignmenthelp.com.au

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