Learning That Works for America

1. Learning That Works for America Kimberly A. Green, NASDCTEc

3. The Challenges • Consistency • Data • Support

4. Consistency

5. The Challenge - Consistency Greater Consistency in the Quality of Our Programs is Necessary to: • Garner U.S. Department of Education and Congressional support • Earn the support of other stakeholders • For future funding

6. Resources to Support Greater Consistency • Common Core State Standards • Common Core of Technical Standards (coming in June 2012) • Programs of Study • CTE Vision – Reflect, Transform, Lead

7. Reflect, Transform, Lead:A New Vision for Career Technical Education Our vision's core principles are: • CTE is critical to ensuring that the United States leads in global competitiveness. • CTE actively partners with employers to design and provide high-quality, dynamic programs. • CTE prepares students to succeed in further education and careers. • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework. • CTE is a results-driven system that demonstrates a positive return on investment.

8. Data

9. The Challenge: Data • Consistent data • Data that tells the full story • Data that is comparable • Data that is aggregatable

10. A Collaborative Solution? Seeking states with robust systems to collaborate and answer key questions: • Graduation • College going rates • College completion rates • Bonus question: How many students stay in same pathway and into the related career?

11. SUPPORT

12. What Did We Hear? • The window is open for CTE • Outdated notions of CTE • Overall lack of clarity about CTE • Need for greater consistency • Need for metrics, standards and documented results

13. What Did We Hear? (cont.) • Need for greater outreach and broader relationships • Need for a shared vision • The time for leadership has never been greater • Interest in a common message—and tools to tell it

14. The Challenge of theCTE Brand Experience • Inconsistent quality and rigor = Inconsistent brand experience • CTE is evolving at different rates in different places • CTE is moving toward a common goal • Lack of uniformity cannot be overcome with a brand messaging initiative • The name itself is a challenge • Influencers remember the way CTE was—instead of what CTE has become

15. NationalCommunications Campaign

16. Strategies • Clear, unified voice for CTE • Engage/involve key advocacy groups • Robust web presence • Business & Industry relationships • Data on the ROI of CTE • Earned media

17. Why Is This Important?

18. The CTE Brand Promise Career Technical Education promises an unrelenting commitment to: • Provide American business and industry with a highly skilled, sustainable workforce; • Provide dynamic, innovative leadership for the nation's educational system; and • Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America's competitive position in the global economy

20. LEADING CHANGETRANSFORMING EXPECTATIONSMAKING THE DIFFERENCE