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TETRA market positioning

TETRA market positioning. 3 rd TETRA Middle East Conference Amman September 2005 Risto Toikkanen Vice chairman / TETRA MoU Association. 29.08.2005. A. PMR or Cellular technology?. Cellular subscribers count in billions. Why not to use their cool handsets?. Mobile markets overview.

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TETRA market positioning

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  1. TETRA market positioning 3rd TETRA Middle East Conference Amman September 2005 Risto Toikkanen Vice chairman / TETRA MoU Association 29.08.2005

  2. A. PMR or Cellular technology? Cellular subscribers count in billions. Why not to use their cool handsets?

  3. Mobile markets overview Mobile markets: A Cellular telephony B Professional Mobile Radio C Dedicated mobile data networks D Broadband WiFi/WLAN etc non-licensed Mobile mass market trends • cellular mass market enjoys huge growth • Cellphone replacing fixed phone line • convergence of voice & data: GPRS, 3G • convergence of telecomms & media/entertainment • VoIP/Push-to-Talk applications • dedicated mobile data networks disappear

  4. Mission critical needs Guaranteed service - under normal conditions - during incidents - planned capacity for emergency handling - semi-duplex (only one channel per group per site) Fast group communications - x00 ms set-up time - good dispatching - dynamic group management Specific functionality - emergency calls (pre-emptive) - security - monitoring, status messages

  5. Professional users need own PMR They must have the best service during emergencies They need faster call set-up than cellular or PTT over cellular can offer Cellular PTT systems need too many channels for big talkgroups – PMR uses semi-duplex Their dispatchers need powerful functionality Cellular system cannot meet these requirements - Neither can Push-To-Talk over cellular (CDMA/GPRS)

  6. B. Okay, we need PMR. What technology? A look at market dynamics and technical offering of two PMR technologies

  7. Market trends in radio Shared multi-agency networks Increased security requirements Increased use of mobile data • from voice to combined voice & data Increased telephony connectivity Data and text messaging Seamless nationwide service coverage Need for international cooperation Need for better radio spectrum efficiency

  8. Overview of 2 digital PMR standards TETRA – defined by the European Telecommunications Standards Institute Project 25 – defined as joint project of U.S. user (APCO, NASTD), government and industry (TIA) organisations

  9. Project 25 Strict Public Safety focus Focus on economic rural coverage and working in limited spectrum Voice centric services, data often in separate network U.S. centric standard Spectrum split and fragmented: VHF, UHF, 800 … TETRA Designed to meet the needs of various user groups Shared multi-agency PSS Smaller private networks Designed to support higher capacities Combining voice + data in same network from the beginning International standard from the beginning Harmonised radio spectrum for European emergency services Standardisation / market approach

  10. Project 25 Single supplier dominance Interoperability still under planning Leader in U.S. PSS market Individual contracts in Asia-pacific & Latin America Handset prices even at 4000 – 5000 USD level ! TETRA Strong multi-vendor focus Working interoperability certification True multi-vendor experience Continent wide leader in Europe and Asia Latin American contracts Much lower equipment prices due to working competition Market differences

  11. Project 25 Many different paths tried Conventional 12.5 kHz FDMA Trunked 12.5 kHz FDMA – trunking protocol came later than products 6.25 kHz FDMA – never implemented in products TETRA-like 25 kHz TDMA -failed Now trying 12.5 kHz TDMA – very slowly TETRA Trunked 4-slot TDMA from the beginning In TETRA standards many things were completed years ahead of Project 25: Intersystem Interface, roaming support Authentication, air interface encryption full duplex, handovers supplementary services to one-to-one calls Maturity of standards

  12. Project 25 - FDMA Traditionally assumes wider coverage and lower capacity Benefits from high power mobile radios ( 10 to 30 W) Expensive when number of channels becomes high Trend towards higher user densities poses challenge Trend towards handsets dilutes the coverage benefit TETRA - TDMA Traditionally assumes smaller cells and higher capacity Can handle high capacity at lower cost Spectrum efficient Easy full duplex, simultaneous voice + data In handset use on par in terms of coverage (uplink!) Improvements in TDMA BS receiver technology and multi-receiver diversity promise equal cell range Technical 1: FDMA - TDMA

  13. Project 25 Still only half duplex No handover signalling Supplementary services now under debate DTMF now debated Very little IP data seen in neworks still today Text messaging still now debated The new debated features may come only to the yet noexistent TDMA standard, if even in that ... TETRA Also full duplex from the beginning Handovers during call Supplementary services related to one-to-one calls DTMF signalling long ago IP packet data in use long ago Text messaging from the beginning Much faster feature roll-out (due to competition?) Technical 2: Functionality

  14. Project 25 Idea of international co-operation not visible in standards Inter-Subsystem Interface standardisation still ongoing Strong pressure from users asking for “interoperability” – in long term this may improve the standards TETRA Designed for cross-border operation, ISI standard Designed for international traffic, numbering, country codes Implemented efficient VPN support for multi-agency sharing TETRA network can be nationwide homogenous seamless entity - today Technical 3: Networks

  15. Project 25 High output powers available, tens of watts Quite many manufacturers showing handsets in exhibitions But still the U.S. price of encrypting handset is 4000 to 5000 USD TETRA Have supported full duplex for years Smaller size & weight Innovations like integral GPS, 65 000 color display emerged WAP and web browsers built in Handsets are preferred And the handset sells at 500 to 1000 USD Competition is driving innovation and cost efficiency Radio terminals

  16. Speed of innovation Who else can do this – TETRA already does: • Which other PMR technology delivers handsets with integral GPS receiver today? • Which other PMR technology delivers handsets with 65 000 colour display today? • Which other PMR technology delivers handsets with web & WAP browsers today? Quick questionnaire in TETRA seminar in Oslo March 2005 revealed close to 30 new TETRA terminal models being launched during the last 3 years Only open competition can boost this amount of handset innovations and R&D investment

  17. Multi-vendor interoperability TETRA is the first PMR technology that created a truly open multi-vendor market

  18. Benefits of open multi-vendor market User benefits • wide choice of compatible certified terminals • specialised product for special needs • continuous and genuine competition • less dependency - lower risk of market disturbances Industry benefits • wider market, bigger volumes • more possibility to invest – faster product creation • longer lifetime of market TETRA MoU Association runs the IOP certification process to guarantee open multi-vendor market

  19. TETRA IOP Certification process ACCEPTED into OPERATION (Also need CE mark or TA) STANDARDS CERTIFICATE TMO AI group DMO AI group ISI group (PEI group) MoU MoU Operator/User Association Technical Forum Members’ Enquiry Certification Body ISCTI *) – Rome/Italy approx 12 suppliers TEST PLANS TIP SPECS *) Instituto Superiore delle Comunicazioni e tecnologie dell'Informazione

  20. TETRA IOP achievements Tested products from: • Cleartone • DeTeWe/FWK • Frequentis • IFR (tester) • Marconi/OTE • Motorola • Niros • Nokia • Rohde & Schwarz • Rohill • Simoco/Sepura • Teltronic • Thales Certificates at: www.tetramou.com TETRA IOP certification results • 7 companies have received TETRA infrastructure certificates *) • 9 companies have received TETRA terminal certificates in trunked mode • 6 companies have received TETRA DMO certificates *) Two new companies have called TETRA IOP test sessions for their infra: Thales and Simoco Digital Systems

  21. Summary, TETRA vs. Project 25 • TETRA makes major difference in multi-vendor support, certified interoperability and open competition • In voice group call services both technologies offer about the same level of services • In one-to-one calls related services TETRA clearly leads • Use of data much better exploited in TETRA networks - IP data is in operational use • Clear difference of innovation seen in TETRA handsets • The difference in handset prices is dramatical

  22. Conclusions Cellular networks cannot serve the needs of mission critical radio users – dedicated radio network is needed TETRA standard provides: • Widest set of functionality • High capacity at low cost • Fast development of innovative product solutions • True multi-vendor market and genuine competition

  23. Questions? www.tetramou.com risto.toikkanen@eads.com

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