'Ad clutter' diaporamas de présentation

Media

Media. Direct Mail. Newspaper. Broadcast Television. Cable Television. Yellow Pages. Outdoor. Radio. Total Advertising Revenues. Millions. 58.6. 46.9. 46.6. 25.0. 21.7. 14.4. 6.7. Sources: Universal McCann released 9/07 for 2006; Radio from RAB released 2/07 for 2006.

534 views • 44 slides

Advertising Strategies

Executional Frameworks Chapter 7. Advertising Strategies. Message Strategies. Message strategies are used to deliver a message theme (Chapter 5). Message Strategies. Cognitive. Affective. Conative. Brand. Generic Preemptive Unique Selling Proposition Hyperbole Comparative.

374 views • 22 slides

The Communications Process

The Communications Process. Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore. Organization. 1. Introduction 2. Source Factors 3. Message Factors 4. Social Factors. Introduction.

439 views • 20 slides

301 views • 18 slides

Data Collection, Reduction & Analysis

Effects of Commercial Pod Length on Attitudes, Emotional Response and Attention in Radio Listeners Across Two Demographic Age Groups. Coy Callison Todd Chambers Texas Tech University. Robert F. Potter Yongkuk Chung Sungkyoung Lee Indiana University.

122 views • 1 slides