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Approach similar physical attributes - PowerPoint PPT Presentation

C H A P T E R

2. C H A P T E R . Defining the Competitive Set. Key Question for This Chapter: Who do we or will we compete against? ? Set the boundary of our business. Major Topics for Ch. 2. Bases of Competition Levels of Competition* Methods for Determining Competitors**

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C H A P T E R

2. C H A P T E R . Defining the Competitive Set. Key Question for This Chapter: Who do we or will we compete against? Set the boundary of our business This is the starting point. Major Topics for Ch. 2. Bases of Competition Levels of Competition* Methods for Determining Competitors**

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353 views • 23 slides

C H A P T E R

2. C H A P T E R . Defining the Competitive Set. Key Question for This Chapter: Who do we or will we compete against?. Major Topics for Ch. 2. Bases of Competition Levels of Competition* Methods for Determining Competitors** Right Level of Competition for You. Bases of Competition.

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308 views • 21 slides

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Approach similar physical attributes - PowerPoint PPT Presentation

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