'Average radio' diaporamas de présentation

Brand Relevance: Campaigns targeting HW+Ch

Brand Relevance: Campaigns targeting HW+Ch. Radio increases brand relevance by 41% for campaigns targeting housewives and children. Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 41% uplift.

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Brand Consideration: Personal Care

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Brand Consideration: Campaigns targeting HW+Ch

Brand Consideration: Campaigns targeting HW+Ch. Radio increases brand consideration by 37% for campaigns targeting housewives and children. Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 37% uplift.

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Brand Relevance: FMCG

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Ad Awareness: FMCG

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Ad Awareness: Entertainment (in home)

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Brand Relevance: Entertainment (in home)

Brand Relevance: Entertainment (in home). Radio increases brand relevance by 42% for Entertainment (in-home) campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads.

139 views • 1 slides