'Bass model' diaporamas de présentation

Analysis of the Lotka Volterra Equations as a Technological Substitution Model

Analysis of the Lotka Volterra Equations as a Technological Substitution Model. Steven Morris October 25, 2001. DISCONTINUOUS TECHNOLOGY SUBSTITUTION. OLD DOMINANT TECHNOLOGY. OBSOLESENCE. COMPETITION AMONG MANY, NO STANDARD PRODUCT. EMERGENCE OF STANDARD PRODUCT. INNOVATION.

589 views • 41 slides

Forecasting

Forecasting. Forecasting Problems and Methods New product forecasting Forecasting using Diffusion Models (to forecast trial or adoption) Forecasting using Pre-Test Market Models (to forecast both trial and repeat purchase). 1. Managerial Issues Related to Forecasting.

425 views • 41 slides

15.835: Entrepreneurial Marketing

15.835: Entrepreneurial Marketing. Session 6 Demand Forecasting. The First Home Video System . - It weighed around 100 lbs by itself, but it was completely transistorized. Extremely high tech for 1963!

596 views • 40 slides

15.835: Entrepreneurial Marketing

15.835: Entrepreneurial Marketing. Session 6 Demand Forecasting. The First Home Video System. - It weighed around 100 lbs by itself, but it was completely transistorized. Extremely high tech for 1963!

435 views • 40 slides

The Bass Diffusion Model

The Bass Diffusion Model. Model designed to answer the question: When will customers adopt a new product or technology?. Assumptions of the Basic Bass Model. Diffusion process is binary (consumer either adopts, or waits to adopt) Constant maximum potential number of buyers ( N )

1.19k views • 36 slides

Diffusion of Satellite-supported Telematics in European Passenger Cars

267 views • 19 slides

Mid-Term Review

298 views • 15 slides

New Product Planning, Strategy, and Development Contents

New Product Planning, Strategy, and Development Contents. Introduction Innovation Strategy Opportunity Identification Design Process Testing and Improving New Products Correlates of Success and Reasons for Failure. Steps in Opportunity Identification.

232 views • 0 slides