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Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling. Marketing 6201 Chip Besio. 6 Ms of Advertising. Market - target consumer Mission - objectives. Money - to pay for the campaign. Message - to be delivered. Media - choice of advertising media.

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Pricing Strategies

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Marketing Mix - Promotion

Marketing Mix - Promotion. Promotion. The main objectives of promotion are To inform prospective customers of the product and the business To show the benefits of the product To persuade potential customers to buy the product To present a good image. What type of promotion?.

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