'Brand management' diaporamas de présentation

Future

2.48k views • 140 slides

Managing Retailing, Wholesaling and Market Logistics & Managing Marketing Efforts

Managing Retailing, Wholesaling and Market Logistics & Managing Marketing Efforts . Chapter 9 & 10. Objective of Chapter 9. Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers. Know the major types of wholesalers.

1.38k views • 48 slides

Brand Management Associates, Inc.

852 views • 40 slides

Introduction to Product Management

Professor Carl Mela BA 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Introduction to Product Management. Agenda. Course Overview What is a Brand? Brand Equity Brand Management. Course Overview. Objective Structure

842 views • 35 slides

Introduction to Product Management

Professor Carl Mela BA 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Introduction to Product Management. Agenda. Course Overview What is a Brand? Brand Equity Brand Management. Course Overview. Objective Structure

538 views • 35 slides

The Leading Agency for Interactive Rights Since 1979

The Leading Agency for Interactive Rights Since 1979. FOG Overview.

468 views • 35 slides

BRAND MANAGEMENT

BRAND MANAGEMENT. What will we mention ?. What is brand Understanding brand management via coca cola Brand strategy Brand extension Brand entry Withdrawing products Brand loyalty Brand value Innovation and Brand. History of Brand Management.

726 views • 30 slides

The Marketing Mix

471 views • 28 slides

National Branding

698 views • 28 slides

421 views • 28 slides

Game production in Finland

431 views • 26 slides

Module 5 Brands

Module 5 Brands. Objective for Module 5. Define brand equity and understand the issues that relate to brand management. Define brand in the technical sense as well as by various abstract conceptualizations. In relation to the Brand Report Card, the Brand Pyramid, and the Brand Space, know:

681 views • 24 slides

Nike

Nike . Fred Lizotte. Mission and Vision. Nike's Corporate Mission Statement: To be the world's leading sports and fitness company. History. 1962: Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes.

1.26k views • 24 slides

CUSTOMER-BASED BRAND EQUITY

CUSTOMER-BASED BRAND EQUITY. Zeenat Jabbar. Brand Knowledge Structure. Brand awareness, depth, and breadth Brand associations. Summary of Customer-Based Brand Equity Framework. Sources of brand equity Strength Favorability Uniqueness Outcomes of brand equity Greater loyalty

1.03k views • 21 slides

Singapore Inc. MBA 290G Case 2 September 12, 2007

789 views • 20 slides

Monopolistic Competition: The Competitive Model in a More Realistic Setting

Monopolistic Competition: The Competitive Model in a More Realistic Setting. Monopolistic Competition: The Competitive Model in a More Realistic Setting.

609 views • 15 slides

MARKETING AREA

261 views • 12 slides

Integrated Marketing Communications

Integrated Marketing Communications. Pickton and Broderick (2001). Clarity Consistency Continuity Complementary Communications. Economical Efficient Effective Enhancing. The basics of IMC. Integrating what?. Agencies (all organisations involved in planning and implementing)

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The Power Of Advertising & Marketing

728 views • 9 slides

Reputation Management

Keeping reputation is a fundamental part of any type of business. The good name of a business or a company is able to sell additional items compared to how much you can really do by marketing. The essence of Online Reputation Management is a complete strategic approach that assists in developing, overseeing and preserving the credibility of a brand or business.Visit our site http://reputationmanagementsolved.com/ for more information on Reputation Management

346 views • 5 slides