'Buying power index' diaporamas de présentation

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Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases. Primary Versus Secondary Data. Primary data: information that is developed or gathered by the researcher specifically for the research project at hand.

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400 views • 27 slides
Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases. Primary Versus Secondary Data. Primary data: information that is developed or gathered by the researcher specifically for the research project at hand.

★ ★ ★ ★ ★

299 views • 27 slides
Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases

Using Secondary Data and Online Information Databases. Primary Versus Secondary Data. Primary data: information that is developed or gathered by the researcher specifically for the research project at hand.

★ ★ ★ ★ ★

412 views • 26 slides
Broadcasting, Cable, the Internet and Beyond Chapter 7

Broadcasting, Cable, the Internet and Beyond Chapter 7

Broadcasting, Cable, the Internet and Beyond Chapter 7. Quick Facts Most expensive advertising time slots: 1999 Super Bowl Amount of money spent on radio for prescription drug advertising: $82.9 million (2001) Most profitable television station in the U.S.: WNBC-TV

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320 views • 24 slides
Market Segmentation and Market Targeting

Market Segmentation and Market Targeting

Market Segmentation and Market Targeting. Introduction. Instructional Goals:. To understand what it means to "segment" a market The basic steps in segmenting a market How you know if you have done a good job of segmentation

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339 views • 14 slides

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