100+ Certain ad rules PowerPoint (PPT) Presentations, Certain ad rules PPTs

Certain ad rules - PowerPoint PPT Presentation

Consumer Behavior & Public Policy

Consumer Behavior & Public Policy. Why the Concern?. Advertising -- communication by an identified sponsor about its goods or services, meant to inform or persuade using a mass media vehicle Inherently one-sided Somewhat intrusive Advocative Should advertising be used only to inform?

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'Certain ad rules' diaporamas de présentation

Certain ad rules - PowerPoint PPT Presentation

Consumer Behavior &amp; Public Policy

Consumer Behavior & Public Policy