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Ch 4 - Behavior and Attitudes

Ch 4 - Behavior and Attitudes. Part 1: Feb 7. Attitudes. Favorable/unfavorable evaluation of an object. 3 dimensions of attitudes: Affective (feelings) Behavior (actions) Cognition (thoughts) How do attitudes develop?. Attitude Formation. Most social psych believe attitudes are learned

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Ch 4 - Behavior and Attitudes