'Channel alternatives' diaporamas de présentation

Markkinoinnin ja Myynnin perusteet

510 views • 50 slides

Chapter 12

Priciples of Marketing by Philip Kotler and Gary Armstrong. Chapter 12. Marketing Channels Delivering Customer Value. PEARSON. Objective Outline. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels

605 views • 43 slides

Distribution Strategy

Distribution Strategy. Pertemuan Ke-17. Channel of Distribution Strategy. The steps in the channel of distribution strategy include: Determining the type of channel arrangement Deciding the intensity of distribution Selecting the channel configuration. Channel Objectives.

663 views • 10 slides