'Channel integration' diaporamas de présentation

Designing and Managing Integrated Marketing Channels

Designing and Managing Integrated Marketing Channels. What is a Marketing Channel?. A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. IMC Builds Brands. Advertising

264 views • 25 slides

CHAHPTER 11

Illycaffe Case Study: Sustaining Quality from Green Coffee to the Cup: Logistics as a Competitive Weapon. CHAHPTER 11. Linking business strategy with international supply chain management and pursuing product quality using specific managerial practices throughout the whole supply chain.

446 views • 23 slides

Enterprise Social Media Strategy (free marketing template)

This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve. Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging corporate social media programs.

1.57k views • 21 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 15 Designing and Managing Value Networks and Channels. Kotler Keller. Chapter Questions. What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed?

400 views • 17 slides

Self-service and MultiChannel Integration

2014 Customer Service Benchmarking Data Review Conference. Self-service and MultiChannel Integration. May 14-16, 2014 Nashville, TN. Agenda. Guidelines Review Key Measures Anomalies, Issues, Outliers and Corrections Next Steps. Customer Service Benchmark Study Organization.

314 views • 15 slides

CH 15 Designing and Managing Value Networks and Channels

CH 15 Designing and Managing Value Networks and Channels. Kotler Koshy Keller Jha. Marketing Channels. Sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Channels and Marketing Decisions. Push

411 views • 10 slides

428 views • 9 slides