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Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Chapter 12. Learning Goals. Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and how they organize to perform the work of the channel.

★ ★ ★ ★ ★

1.67k views • 35 slides
Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Chapter 12. Learning Goals. Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and how they organize to perform the work of the channel.

★ ★ ★ ★ ★

353 views • 35 slides
Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Chapter 12. Learning Goals. Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and how they organize to perform the work of the channel.

★ ★ ★ ★ ★

307 views • 30 slides
Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Chapter 12. Issues Concerning Distribution Channels. What is the Nature Of Distribution Channels?. What Problems do Companies Face in Designing and Managing Their Channels?. How do Channel Firms Interact and Organize to do the

★ ★ ★ ★ ★

202 views • 18 slides

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