'Channel management decisions' diaporamas de présentation

Principles of Marketing

12. Principles of Marketing. Marketing Channels and Supply Chain Management. Learning Objectives. After studying this chapter, you should be able to: Explain how companies use marketing channels and discuss the functions these channels perform

801 views • 74 slides

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

455 views • 33 slides

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

506 views • 32 slides

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

326 views • 32 slides

Chapter 10

Chapter 10. Marketing Channels and Supply Chain Management. Explain why companies use distribution channels and discuss the functions these channels perform. Discuss how channel members interact and how they organize to perform the work of the channel.

658 views • 28 slides

Chapter Twelve

Chapter Twelve. Marketing Channels: Delivering Customer Value. Marketing Channels: Delivering Customer Value. Topic Outline. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Channel Behavior and Organization Channel Design Decisions

264 views • 26 slides

Entrepreneurship 1 4.08 Acquire foundational knowledge of channel management to understand its role in marketing

468 views • 18 slides

Chapter 12

PRINCIPLES OF MARKETING. Chapter 12. Distribution Channels and Logistics Management. A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption. Channel decisions affect other marketing decisions

373 views • 15 slides