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Cognitive dissonance chapter - PowerPoint PPT Presentation

Consumer Decision Making

Consumer Decision Making. 5. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Explain why marketing managers should understand consumer behavior. 2. Analyze the components of the consumer decision-making process.

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1.24k views • 65 slides

Chapter 4 The Consumer Audience

Chapter 4 The Consumer Audience. Outline Consumer behavior Social and cultural influences on consumers Psychological influences on consumers The decision process. Consumer Behavior. The implicit goal of advertising The consumer audience The target market.

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286 views • 9 slides

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Cognitive dissonance chapter - PowerPoint PPT Presentation

Consumer Decision Making

Chapter 4 The Consumer Audience