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Conclusions halo effect first - PowerPoint PPT Presentation

Consumer Perception

Consumer Perception. Perception. The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. An Overview of the Perception Process. A woman without her man is nothing. A woman, without her man, is nothing.

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Conclusions halo effect first - PowerPoint PPT Presentation

Consumer Perception