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Conventional marketing channel - PowerPoint PPT Presentation

Chapter 17

Chapter 17. Designing And Managing Integrated Marketing Channels. Learning Objectives. What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face in managing their channels?

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DELIVERING VALUE

DELIVERING VALUE. marketing channel system - the particular set of marketing channels employed by a firm. marketing channels - sets of interdependent organizations involved in the process of making a product or service available for use or consumption. push strategy

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1.41k views • 27 slides

Marketing Channels

Marketing Channels. Presented by Diego Ruiz Jeffery Botwinick Karina Ramos Yanmi Wang. Agenda. Marketing Channel Levels of Channel Channel Design Types of Marketing System Logistics. What is a Marketing Channel?. A set of interdependent organizations

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738 views • 18 slides

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Conventional marketing channel - PowerPoint PPT Presentation

Chapter 17

DELIVERING VALUE

Marketing Channels