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Planning the Better Mouse-Trap or Responding to Knowledge-Absences?

Planning the Better Mouse-Trap or Responding to Knowledge-Absences?. Innovation. JC Spender ESADE & LUSEM. R eal innovation beyond (a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck.

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Customers lead - PowerPoint PPT Presentation

Planning the Better Mouse-Trap or Responding to Knowledge-Absences?