'Demographic environment' diaporamas de présentation

CAPTURING

PART. CAPTURING. 2. MARKETING INSIGHTS. Chapter. GATHERING. 3. Information & Scanning the Environment. In this chapter, we address the following questions:. What are the components of a modern marketing information system? What are useful internal records?

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Nations Changing Demographic Environment

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What is Business???

What is Business???. Business may be understood as the organized efforts of enterprises to supply consumers with goods and services for a profit. Contemporary Business goals. Profit (Bottom-line) Growth Market Leadership Customer satisfaction Employee satisfaction

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Chapter 6 Scanning the Marketing Environment by

Chapter 6 Scanning the Marketing Environment by. PowerPoint by Milton M. Pressley University of New Orleans. Kotler on Marketing. Today you have to run faster to stay in place. Chapter Objectives. In this chapter, we focus on two questions:

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Credit Crisis, Recession and Higher Education

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Chapter 5

Chapter 5. Scanning the Marketing Environment. Marketing Management Tenth Edition Philip Kotler. Objectives. Tracking & Identifying Opportunities in the Macroenvironment Demographic, Economic, Natural, Technological, Political, & Cultural Developments. Macroenvironmental Forces.

116 views • 11 slides