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Principles of Marketing

7. Principles of Marketing. Segmentation, Targeting and Positioning. Market Segmentation. 7-5. Market Segmentation. 3,000+ beverages. 7-5. Market Segmentation.

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Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

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Principles of Marketing

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Chapter 7

Chapter 7. Customer-driven marketing strategy: Creating value for target customers. Some definitions. Market segmentation : dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs.

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Principles of Marketing

Principles of Marketing

Principles of Marketing

Chapter 7