'Developing advertising strategy' diaporamas de présentation

Communicating Customer Value:

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Communicating Customer Value:

454 views • 31 slides

Principles of Marketing

15. Principles of Marketing. Advertising and Public Relations. Learning Objectives. After studying this chapter, you should be able to: Define the roles of advertising in the promotion mix Describe the major decisions involved in developing an advertising program

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Chapter Fifteen

Chapter Fifteen. Advertising and Public Relations. Advertising and Public Relations. Topic Outline. Advertising Objectives Budget Strategy Effectives Public Relations Role and impact Tools. Advertising.

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Principles of Marketing

12. Principles of Marketing. Personal Selling & Sales Promotion. Advertising & Public Relations. The Promotion Mix. Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Broadcast, Print, Internet, Outdoor.

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