'Differentiate customers' diaporamas de présentation

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MARKETING MANAGEMENT

MARKETING MANAGEMENT. Creating Customer Value, Satisfaction and Loyalty. Chapter Questions. What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies both attract and retain customers?.

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FENOMENA PURPLE COW

FENOMENA PURPLE COW. ZAINUL MUCHLAS DOSEN STIE ASIA MALANG zainulm@yahoo.com. 1. Differentiate your customers. 2. Pick one underserved niche to target. 3. Create two teams : The Investors and The milkers. 4. Get email addresses; makes owners the email be superspecial.

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