'Distribution research' diaporamas de présentation

Essentials of Marketing Research (Second Edition)

Essentials of Marketing Research (Second Edition). Kumar, Aaker & Day Instructor’s Presentation Slides. Chapter Sixteen. Applications of Marketing Research. New Product Research. New Product Research Process Generation of new product concepts Evaluation and development of those concepts

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Chapter Sixteen

Chapter Sixteen. Applications of Marketing Research. New Product Research. New Product Research Process Generation of new product concepts Evaluation and development of those concepts Evaluation and development of the actual products Testing in the context of the marketing program.

345 views • 24 slides

Fruit and Vegetable packaging research opportunities in the expanded and integrated value chain

357 views • 23 slides

Marketing Research

Marketing Research. Aaker, Kumar, Day Seventh Edition Instructor’s Presentation Slides. Chapter Twenty-Four. Traditional Applications of Marketing Research: Product, Price, Distribution and Promotion. New Product Research. New Product Research Process Generation of new product concepts

291 views • 15 slides