'Eddie bauer' diaporamas de présentation

Chapter 4

Chapter 4 Marketing on the Web Learning Objectives In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments Customer relationship intensity and the customer relationship life cycle

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Question #12

Question #12. How many Internet users are purchasing online? 55% (77% browsed/shopped) Vs. 51% and (75%) last year. Question #13. What is the main advantage of being a pure-play e-tailer? Focused and nimble What is the main advantage of being a multichannel e-tailer? Brand name Synergies.

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Sports Marketing - Branding

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Low Budget Marketing For Low Income Housing

Low Budget Marketing For Low Income Housing. Using Social Media To Rent Units. Using Social Media To Rent Units. Aiming for local community, through business and potential tenant contacts.

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Fashion Merchandising

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Mexico Car Seat Overall Profile and Challenges

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Nano-Deconstruction within Society

Nano-Deconstruction within Society. Amber McElwee Issues in Science & Technology Dr. Demers March 17, 2009. Nanotechnology is the engineering of functional systems at the molecular scale .

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The PDS Technical Services, Inc. Legal Plan

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Segmentation

Segmentation. Examples. Variables. Age Income Gender Education Lifestyle Social class Type of usage Geography, climate, terrain . Computers. Desktop vs. laptops Personal use vs business use Powerful vs. basic Gaming vs. basic Hi-end vs low-end. Jeans. Work jeans Designer jeans

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The Prison Industrial Complex

Intro to Criminology Fall 2013. The Prison Industrial Complex. The Prison Industrial Complex.

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MultiChannel Retailing

MultiChannel Retailing. By Thia Mullen and Jennifer Hill. Why are Retailers using Multiple Channels to Interact with Customers?. Customers want to interact in different ways Each Channel offers different benefits for Customers

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