100+ Effective services research program PowerPoint (PPT) Presentations, Effective services research program PPTs

Effective services research program - PowerPoint PPT Presentation

Part 3

Part 3. UNDERSTANDING CUSTOMER REQUIREMENTS. Provider Gap 1. CUSTOMER. Expected Service. Listening Gap. COMPANY. Company Perceptions of Consumer Expectations. Part 3 Opener. Chapter. 6. Listening to Customers through Research.

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297 views • 14 slides

UNDERSTANDING CUSTOMER EXPECTATIONS THROUGH MARKETING RESEARCH

UNDERSTANDING CUSTOMER EXPECTATIONS THROUGH MARKETING RESEARCH. VERY OFTEN SERVICE PROVIDERS DO NOT UNDERSTAND CUSTOMER EXPECTATIONS GAP 1 OF THE GAP MODEL, ALSO KNOWN AS THE PROVIDER GAP IS A RESULT OF THIS. TO BRIDGE THIS GAP COMPANIES LISTEN TO CUSTOMERS THROUGH RESEARCH.

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366 views • 12 slides

Part 3

Part 3. UNDERSTANDING CUSTOMER REQUIREMENTS. Provider Gap 1. CUSTOMER. Expected Service. Listening Gap . COMPANY. Company Perceptions of Consumer Expectations. Part 3 Opener. Chapter. 6. Listening to Customers through Research.

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295 views • 8 slides

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Effective services research program - PowerPoint PPT Presentation

Part 3

UNDERSTANDING CUSTOMER EXPECTATIONS THROUGH MARKETING RESEARCH

Part 3