100+ End chain PowerPoint (PPT) Presentations, End chain PPTs

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Customer value, satisfaction and loyalty

Customer value, satisfaction and loyalty. Outline. Types of Customer Value Customer Perceived Value Satisfaction Loyalty Customer Satisfaction and Marketing Performance. Customer Perceived Value (CPV).

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961 views • 24 slides

SECONDARY SOURCES AND QUALITATIVE RESEARCH

SECONDARY SOURCES AND QUALITATIVE RESEARCH. MKT525 L. Alwitt. SECONDARY SOURCE DATA. Definition Content Locating secondary data sources. KEY SECONDARY DATA SOURCES. U.S. Census NAICS / SIC Survey of Buying Power Syndicated services. EVALUATING SECONDARY SOURCE DATA.

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714 views • 11 slides

The Context of New Product Development

Chosen topic: Toyota Prius. The Context of New Product Development. Joep Wijnands, Jordy Wubbels & Maarten Geraets. Why these techniques?. Means-end chain How do they want their product to be seen and communicated? Boston Consultancy Group Matrix

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180 views • 9 slides

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Customer value, satisfaction and loyalty

SECONDARY SOURCES AND QUALITATIVE RESEARCH

The Context of New Product Development